Magzter issues bug fix update, previous update introduced ‘Articles’ to digital mag platform
The digital magazine newsstand Magzter today issued a bug fix update to its digital magazine app. Users had complained that since the previous update, released on January 18, that they had experienced issues with the app.
Monday’s update, version 6.0, introduced ‘Articles’. This is a similar idea to what Next Issue Media introduced with Texture: individual articles are pulled out of the digital magazines and can be read by users of the app separately from the replica editions. Hopefully, the reader will want to read more articles from the same magazine and move on to download the full issue. But, in any case, the idea is that modern readers, especially young ones, read content in snippets, so Magzter will give them magazine content more in line with the way people read today. Or, at least, that is the idea.
The problem with the concept is the curation: does the app pull in the stories the user actually will be interested in.
Magzter’s app asks users to pick a number of subject of interest such as News, Business, Cooking and Travel. Then the app is supposed to display stories appropriate for the reader’s interests.
I chose the four topics listed above, but the app pulled in these stories: How to Hypnotize Yourself in 7 Easy Steps, The Future of Pets, and The Miley Show – not exactly the topics I chose. Had the articles come from News, Business, Cooking or Travel magazines I might have chalked this up to bad luck. But the articles came in from Men’s Fitness, The Atlantic and Marie Claire UK. With the exception of The Atlantic I don’t see how these magazines would have been chosen for me.