Claudia Malley named Chief Marketing and Brand Officer, National Geographic Partners
Also: John Campbell has been appointed Senior Vice President, National Geographic Partners, overseeing advertising and partnership opportunities
NEW YORK, NY – January 20, 2016 —— Claudia Malley has been named Chief Marketing and Brand Officer (CMBO), National Geographic Partners, heading Brand Marketing, Membership and Market Research. Her appointment was announced by Declan Moore, National Geographic Partners CEO, to whom Malley reports. John Campbell has been appointed Senior Vice President, National Geographic Partners, overseeing all advertising and partnership opportunities across all digital and print platforms. Campbell will report to Ward Platt, Chief Operating Officer, National Geographic Partners.’
“Claudia’s energetic leadership and proven track record working with our marketing partners globally — combined with her grasp and knowledge of what makes National Geographic unique — gives me great confidence in her ability to extend our reach and boost our brand power, connecting with consumers and commercial partners in innovative and engaging ways,” Moore said.
Malley was previously Executive Vice President, Global Corporate Partnerships, National Geographic Society, overseeing all global corporate partnerships and sponsorships. Through custom integrated programs and larger Society partnerships, Malley has worked to provide both consumers and corporate partners with new ways to interact with National Geographic. Platforms created include New Age of Exploration and Great Energy Challenge. She joined National Geographic in 2003 as Associate Publisher of National Geographic magazine. She became Vice President and U.S. publisher of National Geographic magazine in 2004 and Executive Vice President and Worldwide Publisher in 2010.
Malley has more than 25 years of experience in media brand management, sales and marketing, working across media disciplines including print, television and digital. She began her career at WNET/PBS NY, moved to Ziff-Davis and then to Rodale, where she was publisher of Runner’s World magazine from 1999 to 2003.
As Senior Vice President Global Media, Campbell will be responsible for revenue and partnership opportunities across all National Geographic print, digital and social platforms and events including National Geographic magazine, National Geographic Traveler, National Geographic Kids and nationalgeographic.com. He will work closely with Malley and Fox Network Group (FNG) Sales to build custom integrated programs and partnerships for like-minded brands and create new revenue opportunities across the portfolio. Campbell will oversee both domestic and international sales teams, ad operations and planning, working with FNG offices globally.
Campbell joined the National Geographic Society in 2007 as a sales executive at National Geographic Traveler, quickly rising to Vice President, Global Partnerships and U.S. Publisher of National Geographic magazine and digital. Prior to joining the Society, Campbell was at Bonnier Corporation as an Integrated Account Executive and before that, a Planning Supervisor on the Strategy Team at MindShare North America.
Both Malley and Campbell work and reside in New York.