January 18, 2016 Last Updated 9:31 am

Barron’s launches a redesigned iOS app, promises to launch the new Android version soon

The universal app features streamlined navigation and a new design, but is a more expensive alternative to subscribing online or in print, though there is a 30-day free trial

The financial newspaper owned by Dow Jones (meaning Murdoch owned News Corp), Barron’s, recently updated and relaunched its iOS app. The new app promises a more “streamlined, cleaner design and navigation,” as well a new search feature that will allow readers to find content in archived issues.

Barrons-home-iPad“We’ve given the app, first launched in 2010, a renovation aimed at making it faster, more stable and easier to use,” wrote Edwin A. Finn Jr., President of Barron’s and Editor of Barron’s.

“Mobile development is an ongoing process, and we already have plans to roll out enhancements to the iOS app. We plan to add market data and Watchlist features within the app in the next few months. We welcome your feedback about what else we should do,” Finn told readers late last week.

“Last but not least, Android users can look out for an upcoming update to our Android app. We will be adding a much-requested search feature within the app within the next week.”

Barron’s, like many other financial newspapers, has a paywall that requires readers to buy a subscription in order to access the content. Print subscribers can log into their accounts to gain free access.

While the newspaper’s website offers at least some content for free, most is locked down, including the paper’s story about their app (which is odd, indeed). But those who download the universal app for the first time are offered a 30-day free trial if they sign up for a subscription, which is priced at $12.99 per month.

Barrons-fontsizesWhat’s annoying is that the paper is offering far more discounted rates online. For instance, someone going to the website is offered $12 for 12 weeks, or $26 for 26 weeks, or $52 for 52 weeks. All the same price, of course, but maybe readers of Barron’s aren’t as good at math as readers of the Financial Times, I don’t know. In any case, the app option wouldn’t be a very good deal without the 30-day free trial.

But if you travel a lot with your iPad the app is a good alternative to print. The app allows for three different options regarding font sizes (as you can see at left), and with the new additions to the app, offers investors new data and information that they will likely find useful.

The redesigned app was originally released on January 11, but an update has since come through with fixes a crash bug for those who are still using iOS 8.

Some readers have a few complaints about the app, however. For at least one reader, the more streamlined edition of the app means fewer pages with article summaries, making it harder to find content without searching for it.

The app is, as mentioned universal. On an iPhone it looks very much like other well-one news apps: clean, easy to read and navigate.

I should mention that I noticed the developer account being used here. I don’t know if they have used this account name for a while now, it felt new to me (and long): Dow Jones & Company, Inc., publisher of The Wall Street Journal. (complete with the period on the end) Apps that appear under this account include domestic and international editions of The Wall Street Journal, the European financial publication Financial News, as well as the Barron’s app. The apps for the NY Post show up under NY Post Holdings, Murdoch’s UK tabloid The Sun shows up under News UK & Ireland Limited, while The Times (of London) is under the developer account Times Newspapers Limited.

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