MPA names marketing executive Linda Thomas Brooks the magazine association’s new CEO
Brooks was previously President, Ingenuity Media at The Martin Agency, and before the Executive Director, Media & Marketing at the technology company Trilogy
New York, NY – January 15, 2016 – Linda Thomas Brooks has been named President and CEO of MPA – The Association of Magazine Media, it was announced today by Stephen M. Lacy, Chairman of the MPA Board of Directors, and Chairman and CEO of Meredith Corporation. Brooks’ appointment is effective immediately.
Brooks brings an impressive background to her new role, including serving as the Executive Vice President and Managing Director of GM MediaWorks, where she built the GM Media Lab, and in leadership roles with innovative companies such as GearDigital and The Martin Agency. A complete biography appears later in this release.
“In our ever-changing media landscape, we are thrilled to have an innovative leader with Linda’s experience, vision and growth mindset,” said Lacy. “In the last two years, MPA has created a very accurate measure of the impressive reach of our audience through Magazine Media 360°, and created an exciting new way to measure the tremendous effectiveness of magazine advertising through our Print Industry Sales Guarantee. We believe Linda brings the exact skills and leadership we need, and look forward to her aggressively evangelizing and expanding these cutting-edge tools and solutions in the media and advertising marketplace.”
“My first and primary goal is to be an influential and effective industry voice promoting the innovation and strategic value of the magazine industry to all stakeholders—particularly the advertising and marketing communities,” Brooks said. “I’m looking forward to applying the skills I’ve gained through my agency experience viewing magazine media through a client’s lens.”
Brooks’ appointment caps a search, led by Blinkhorn L.L.C., to find a replacement for former MPA President and CEO Mary Berner, who stepped down in September to become CEO of Cumulus Media. Nancy Telliho has been serving as interim president and CEO during the search process.
Linda Thomas Brooks: A Brief Biography
Linda Thomas Brooks has spent her career at the intersection of media, consumer behavior and technology. She has developed media and marketing strategies for many well-known brands and companies, including General Motors, GEICO, The American Cancer Society, Johnson & Johnson, Kaiser Permanente and Experian. Her experience serving both businesses and consumers covers a wide-range of media disciplines and capabilities, including digital and emerging media; data and analytics; media strategy, buying and planning.
For over a decade, Brooks worked with General Motors in a variety of roles. She served as Senior Vice President for GM MediaWorks, a stand-alone agency created in 1994, dedicated to serving General Motors. In 2000, she was promoted to Executive Vice President and Managing Director. Brooks and her 50-person team were responsible for a media budget of $1.5 to $2 billion annually, and provided strategic media and marketing ideation to all of General Motors’ business units. She built and maintained the GM Media Lab to help strategic and creative implementation of new technologies. During her tenure with General Motors, she created a new media operation; developed strategy; and created infrastructure for increasing focus on digital and emerging media.
Most recently, Brooks was co-founder and President of GearDigital, a data-driven integrated agency and a subsidiary of Wilson RMS. Prior to GearDigital, she was President of Ingenuity Media at The Martin Agency, and was Executive Director of Media & Marketing at Trilogy, a privately held business technology company. Brooks spent her early career in agencies, working for Campbell Ewald and Young & Rubicam. She holds a B.A. in journalism from The Ohio State University.
Brooks has served on a variety of industry boards including the American Advertising Federation and Institute for Advertising Ethics. She served on the board of the Audit Bureau of Circulation, now the AAM. She is also involved with her alma mater, The Ohio State University, and serves in advisory roles for the Buckeye Leadership Fellows Program and the College of Arts & Sciences.
Brooks has also received numerous industry honors, including Advertising Age Women to Watch Award, Advertising Women of New York Impact Award for mentoring and 100 Leading Women in North American Automotive Industry. She was also initiated into the American Advertising Federation Hall of Achievement for early career achievement.