January 14, 2016 Last Updated 2:27 pm

Amazon to discount Amazon Prime on Friday to celebrate Golden Globe victory

The online retailer Amazon was probably looking for a good excuse to discount its Amazon Prime program in order to drive some sales, and it got the excuse when it won two Golden Globes this week. Beginning on Friday Amazon Price will be priced at $73.

If you’re not an Amazon Prime member, but was considering it, now’s the time.

Amazon will be reporting its earnings for the last quarter of 2015 on February 4, and a lot of people will be paying close attention to see if the company out performed many of the brick and mortar retailers who have reported disappointing holiday sales. Amazon has surprised investors by reporting profits when forecasts were for the company to be in the red.

On the other hand, Amazon’s own guidance is so extremely wide that it would be hard not to come in with a beat. In its last earnings report, Amazon said they expected operating income to come in between $80 million and $1.28 billion, compared to $591 million in the same quarter of 2014.

Here is Amazon’s announcement from today:

SEATTLE, Wash. – January 14, 2016 — Amazon today announced that in celebration of its two Golden Globe wins, it will make seasons one and two of the Amazon Original Series, Mozart in the Jungle available for free for everyone this weekend. Anyone can watch the first and second season of Mozart in the Jungle at no cost starting Friday January 15, at 9:00 p.m. PT and concluding at 11:59 p.m. local time, Sunday January 17, using the Amazon Video app for TVs, connected devices including Fire TV and mobile devices, or online at Amazon.com/mozartinthejungle.For a list of all Amazon Video compatible devices visit www.amazon.com/howtostream. Also starting Friday January 15, at 9:00 p.m. PT and concluding at 11:59 p.m. local time, Sunday January 17, and in celebration of Mozart in the Jungle’s multiple wins at the 73rd Annual Golden Globe Awards, Amazon Prime will be available for just $73. New members can sign-up for this limited-time Prime offer at www.amazon.com/MozartPrime.

Mozart in the Jungle took home the 2016 Golden Globe award for Best Musical or Comedy Series, while its lead star, Gael García Bernal, earned the coveted title of Best Actor in a Musical or Comedy Series. This year’s win marks four total Golden Globe awards for Amazon, following last year’s double win for Transparent in the same categories, and also makes Amazon the first network in a decade to win Best Musical or Comedy Series and Best Actor in a Musical or Comedy Series in back-to-back years for different shows.

“What an incredible honor to be recognized by the Hollywood Foreign Press two years in a row,” said Roy Price, Vice President of Amazon Studios. “We are incredibly proud of Gael, Jason, Roman, Paul and everyone involved in the making of Mozart in the Jungle – it’s gratifying and exciting to see the success of this series.”

Based on the critically acclaimed memoir Mozart in the Jungle: Sex, Drugs & Classical Music by Blair Tindall, the multi-award winning Amazon Original Series, Mozart in the Jungle draws back the curtain at the New York Symphony, where artistic dedication and creativity collide with mind games, politicking and survival instincts. The series is executive produced by Roman Coppola (Moonrise Kingdom), Jason Schwartzman (The Darjeeling Limited) and Paul Weitz (About a Boy) and stars Gael Garcia Bernal (Rosewater), Saffron Burrows (Agents of S.H.I.E.L.D.), Hannah Dunne (Frances Ha), Lola Kirke (Gone Girl), Malcolm McDowell (The Mentalist), Peter Vack (I Just Want My Pants Back) and Bernadette Peters (Smash).

In addition to SD and HD, the series is also available in 4K Ultra HD on Amazon Fire TV and compatible Samsung, LG and Sony smart TVs and in High Dynamic Range (HDR) on compatible Samsung and LG smart TVs. Prime members can also download the series for offline viewing on iOS, Android, and Fire devices at no additional cost.

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