NAPCO Media to shutter print editions of Publishing Executive and Book Business magazines
Publishing industry trade magazines shared the same editor-in-chief and sole ad rep, while cutting down their 2015 publishing schedules from printing bi-monthly the prior year
The US publishing industry trade publications Publishing Executive and Book Business will be shuttering their print magazines in 2016, the editor the titles announced online. Both magazines had reduced their print schedules in 2015. Publishing Executive published four issues this last year, while publishing bi-monthly in 2014. Book Business produced only two issues in 2015, while also being a bi-monthly in 2014.
“We’ll still print special topic issues where we see the opportunity and audience demand said the magazine’s editor Denis Wilson in nearly identical posts on both magazine’s websites, “but moving forward, we’ll set our attention on providing valuable content primarily on the web and at live events.”
The magazine’s digital edition apps, which appears under the name of their vendor rather than their own account, are replica editions, so it is unlikely they will be kept alive in the strategy shift.
Both titles will now concentrate on their events business, a trend that we see with other B2B magazines who have cut back or eliminated their print product.
In the end, the lack of advertising made the decision to shutter both titles easy. The last issue of PubExec had only four pages of advertising (not counting directory ads), and Book Business eight pages. Both titles shared one ad sales rep.