American Media says unique visitors grew 40% in 2015, lead by OKmagazine.com
NEW YORK, NY – January 11, 2016 — American Media, Inc. (AMI) announces that 2015 was a banner year for digital audience growth. Across its entire portfolio, AMI’s brands averaged 50 million monthly unique visitors, up 40% from the previous year.
AMI’s Entertainment brands attracted 28 million unique visitors each month, with an average of 227 million page views, a 40% year-over-year growth.
OKmagazine.com in particular saw explosive growth, up 112% with an average of 10 million monthly unique visitors. OK’s audience was also very engaged, viewing 80 million pages each month, 221% more than last year.
Radaronline.com‘s monthly audience grew to 16 million, 13% more than 2014, with an average of 134 million page views.
AMI’s Health and Fitness brands also drew a much larger audience in 2015, with monthly averages of 22 million unique visitors and 129 million page views, a 45% increase in audience over 2014.
Mensfitness.com‘s audience reached an average of 13 million monthly unique visitors in 2015, a 53% increase. Page views grew 42% to 73 million per month.
“Our strategy of applying a data-driven approach to the quality editorial AMI delivers ensures we are creating the content our readers crave. AMI’s focus on social media distribution and mobile-first product development provide our audience the best content wherever and whenever they are reading. This has translated into huge growth which will expand further in 2016,” said Chief Digital Officer Brian Kroski.