TEGNA announces partnership with social analytics company CrowdTangle
Yesterday Time Inc. announced that it was partnering with SocialFlow in the launch of a new premium ad solution called ‘Real Time’ – today TEGNA Media, the broadcast company spun off of Gannett, announced that it is partnering with CrowdTangle, a social analytics company.
The goal here is to be able to offer social analytics tools. But instead of using the tools as part of an advertising offering to clients, TEGNA wants to use CrowdTangle for their own content purposes.
“CrowdTangle will help our local news organizations take advantage of social media to discover, design and deliver news to our audience anywhere, anytime across platforms,” said Sean Wechter, senior vice president, digital technology and product development, in the press release below.
TEGNA Media was spun-off of Gannett last year, with the newspaper side of the business still retaining the Gannett name. TEGNA’s broadcast properties include 46 television stations, and has the largest independent station group of network affiliates in the top 25 markets. As part of the spin-off TEGNA was able to retain Cars.com.
In early November, TEGNA reported that it had sold Clipper Magazine to Valassis, though I have no idea why this kind of publishing product would have been given to the broadcast side. This was one rigged game, I guess.
Here is TEGNA’s announcement for its new partnership:
McLean, Va. – January 6, 2016 — TEGNA Inc. announced that TEGNA Media has partnered with CrowdTangle, an innovative social analytics company. Under the partnership, all TEGNA Media stations will use CrowdTangle for social media monitoring, measurement and engagement.
CrowdTangle’s personalized real-time media tracking and discovery platform will help TEGNA Media monitor what is happening across social media. Stations will be able to use CrowdTangle to help track local and national breaking news and major events as well as help journalists tell stories and impact viewers. TEGNA Media has been using CrowdTangle in several markets since August.
“TEGNA is pleased to expand its relationship with CrowdTangle, a leading edge digital company whose real-time social analytics tools will empower our local journalists to better discover and track trending social content,” said Frank Mungeam, vice president, digital content, TEGNA Media. “CrowdTangle is a natural partner for TEGNA Media as it continues to explore innovative ways to use new digital tools to create engaging content that serves our local audiences.”
“CrowdTangle will help our local news organizations take advantage of social media to discover, design and deliver news to our audience anywhere, anytime across platforms,” said Sean Wechter, senior vice president, digital technology and product development, TEGNA Media.
Brandon Silverman, CEO and co-founder of CrowdTangle, said, “TEGNA is one of the most successful and innovative companies in the country when it comes to using social media to deliver news, especially at the local level. They’ve been great to work with and we couldn’t be more excited about this partnership.”