Time Inc. names Bruce Gersh Senior VP, Strategy and Business Development for People and Entertainment Weekly
NEW YORK, NY – January 5, 2016 — Bruce Gersh has been named Senior Vice President, Strategy and Business Development for Time Inc.’s People and Entertainment Weekly. In this newly created role, Gersh will lead strategy and business development for People and EW, overseeing key media brand extensions, new revenue and business opportunities, expansion of vertical audiences and the formation of strategic partnerships and alliances. Based in Los Angeles, Gersh will report to Rich Battista, EVP, Time Inc. and President of People, Entertainment Weekly and People en Espanyol.
An Emmy-award-winning media executive, Gersh most recently served as executive vice president and head of digital, strategy and branded entertainment at ITV Studios America, where he was responsible for brand development and strategic revenue partnerships, including merchandise licensing, publishing, music, integrated marketing and sales integrations.
“Bruce Gersh is a veteran media and entertainment executive with experience spanning a broad range of business units, platforms and genres, which will prove invaluable as we continue to build new revenue streams and businesses within the People and EW brands,” said Battista. “He is a highly effective leader and team builder with an established reputation as a strategic thinker, business innovator and dealmaker.”
“People and EW are two of the most respected brands in entertainment with the potential to expand even further across multiple platforms,” said Gersh. “I am thrilled to join Time Inc. at this pivotal time as it continues to grow as a multimedia company.”
Gersh previously served as managing director, global head of media and entertainment at Allison + Partners, where he was responsible for leading the agency’s entertainment solutions initiatives; and as senior vice president, strategy and operations, intellectual property at the William Morris Agency, where he worked with clients to help develop new and innovative business opportunities.
For eight years, Gersh worked at the Disney-ABC Television Group, including as senior vice president, business development, where he was responsible for all traditional and digital media business development opportunities across ABC Daytime, ABC Primetime, ABC Studios, ABC News, Soapnet and ABC Family. Gersh and the ABC.com team received an Interactive Television Emmy in 2006 for “Outstanding Achievement for Enhanced or Interactive Programming: New Delivery Platforms” for the website’s Full Episode Streaming Broadband Player.
Gersh began his career at Arthur Andersen. He graduated from CSUN with a degree in business administration, accounting theory and practice. He resides in Los Angeles with his wife and three children.