Littlstar launches virtual reality app into the Apple TV app store
New York, NY – December 22, 2015 – Littlstar, the premier global network dedicated to virtual reality and 360 video, today announced the launch of its Apple TV app. The app, which is the first to bring immersive content to the new Apple TV platform, gives users access to a wide range of 360 video content from well-known brands.
Apple TV users can download the Littlstar app for free to gain access to content from brands such as Showtime, Disney, Discovery, PBS, Mountain Dew, National Geographic and Red Bull. The app is integrated with Apple TV’s latest Siri Remote, allowing users to control the videos’ angles via the remote’s trackpad, fully looking around in 360 degree views. Like the interactivity provided on Littlstar’s other apps on the web, mobile, and in virtual reality headsets, the Apple TV app gives users the ability to rotate views for a fully immersive experience.
“Littlstar’s app for Apple TV brings an immersive 360 video experience to the television screen,” commented Tony Mugavero, founder and Chief Product Officer of Littlstar. “We wanted to give audiences the ability to consume this content from their living rooms and in a social environment. With Littlstar’s app, users can now view 360 videos on their televisions, and experience immersive video the same way they would a traditional TV program.”
The immersive content distributed on the Littlstar network is supported by the company’s patent-pending distribution technology. Brands ranging from DKNY to Ferrari leverage Littlstar’s technology to distribute their 360 video content. Additionally, Littlstar offers a platform with APIs, SDKs, and analytics for content creators to build direct-to-consumer apps.
“As more and more content creators look to 360 videos and virtual reality to tell stories and connect with consumers, we want to provide them with the widest distribution across platforms. The new Apple TV is the latest in a suite of consumer touch points that Littlstar offers brands and content studios,” said Ben Nunez, CEO of Littlstar.
Littlstar’s app for Apple TV is available for download via the app store. For more information, please visit: http://littlstar.com.