Arbell Noach joins IBT Media’s marketing team as VP, Director of Social Media
Noach comes to IBT Media from Doremus where she was the Engagement Lead focusing on content, social media and influencer and experiential marketing
New York, NY – December 21, 2015 – IBT Media, a global news organization, today announced that Arbell Noach has joined the marketing team as VP, Director of Social Media. Noach will be based out of IBT Media’s New York City headquarters and will report to Chief Marketing Officer, Mitchell Caplan.
“Our presence on social media and use of social channels to engage with readers is expanding rapidly. Under Arbell’s leadership, this growth will be optimized on an ongoing basis and we will have a consistent and analytical approach to our use of audience metrics,” said Caplan. “Arbell’s background and experience working with a broad range of world-class brands will undoubtedly ensure that we are leveraging social media to its fullest extent.”
In the newly created role, Noach will manage social media accounts for IBT Media while collaborating with each individual brand’s social media team in order to determine objectives, strategy and implementation. She will also help maintain IBT Media’s relationships with the leading social platforms, and help the company stay on top of new opportunities.
Noach joins IBT Media from Doremus where she was the Engagement Lead focusing on content, social media and influencer and experiential marketing. She has also held social media, marketing and public relations leadership positions at Attention, Universal Republic, Primary Wave Music and Columbia Records.
For more information about IBT Media, visit corp.ibt.com.