Mark Campbell joins Tribune Publishing as Senior VP of Digital Acquisition and Marketing
Campbell had previously been with the The New York Times where he was Vice President, Consumer Marketing, and before that was Executive Director, Audience Development at Dow Jones
LOS ANGELES, Calif. – December 17, 2015 — Tribune Publishing Company today announced the appointment of Mark Campbell as Senior Vice President of Digital Acquisition and Marketing. Campbell, who most recently served as Vice President of Consumer Marketing at The New York Times Company, will join Tribune Publishing in January 2016. Campbell will report to Denise Warren, President of Digital, and will oversee all digital acquisition efforts for the company, including consumer marketing and promotional strategy, product bundling and pricing strategy, and cross-channel audience acquisition. He also will be responsible for driving overall digital consumer revenue.
The appointment of Campbell is the latest in a series of strategic hires Tribune Publishing has announced to further the company’s digital acceleration and transformation. Last month, the company named Rajiv Pant as Chief Product, Technology and User Experience Officer, and Mohit Pandey as Senior Vice President of Engineering and Mobile Products.
As the Vice President of Consumer Marketing at The New York Times, Campbell oversaw global digital subscriptions in the COMPANY’S Consumer Marketing division. A dynamic leader with 20 years of media experience – a majority of which has been concentrated in consumer marketing and audience development – Campbell forged a successful track record of strategic and innovative planning that helped to expand The New York Times’ global subscriber footprint.
“With Mark on board, we are solidifying a topflight leadership team that addresses all aspects of the digital experience for our storied brands,” said Warren, who also serves as the company’s CEO of East Coast Publishing. “Mark is a talented marketer and innovator who brings exceptional experience in growing and monetizing audiences across all platforms. Together, Mark, Rajiv, Mohit and the rest of our digital team will work closely with leadership at each of our brands to create deeper and more meaningful relationships with consumers and marketers.”
“With a portfolio that includes the Los Angeles Times, Chicago Tribune, The Baltimore Sun and many others, Tribune Publishing has an enviable banner of premium brands that are core to their audiences,” said Campbell. “News and information brands as acclaimed as Tribune Publishing’s matter more than ever, and I am eager to join the team and lead digital subscription growth and consumer marketing services for the company.”
Campbell’s appointment comes on the heels of an in depth top-to-bottom analysis to optimize Tribune Publishing’s digital subscription approach. Warren and Tribune Publishing have identified several initiatives to catalyze top-line digital subscription growth and accelerate the company’s digital transformation, specifically: switching to a metered model across all of the company’s properties in the first quarter of 2016; optimizing the print-digital bundle; improving content discoverability, and optimizing price and offer terms, with an emphasis on value versus price.
Prior to The New York Times, Campbell spent 18 years at Dow Jones & Company, working with notable brands, including The Wall Street Journal and Barron’s. Campbell is a graduate of Princeton University where he earned a bachelor’s degree in Economics. He earned his Master of Business Administration degree in marketing from La Salle University, winning the “Graduate Academic Award” as the outstanding student in his part-time executive program.
Campbell will be based in Los Angeles.