Cory Haik leaves The Washington Post for the news start-up Mic
Haik was just named executive director of emerging news products this summer, having previously led the team that developed the Post’s ‘Rainbow’ app for the Kindle Fire
The executive director of emerging news products at The Washington Post, Cory Haik, has been hired by Mic to be the start-up’s chief strategy officer. Haik had just been named to her role at the Post this summer, before that having the title of Executive Producer and Senior Editor for Digital News.
Haik spent seven years at NOLA.com, the web property of The Times-Picayune in New Orleans (she attended Nicholls State University and the University of New Orleans). She then became Assistant Managing Editor for The Seattle Times in 2007.
When promoted this summer Marty Baron, executive editor of The Post said that the new position “reflects Cory’s vital and ever-increasing role in forging essential partnerships with key companies in social media and search as well as new pioneering companies making a mark in our field. It also seeks to capitalize on Cory’s leadership in developing creative ways to deliver Post journalism to readers.”
Haik led the paper’s the news team that developed the paper’s new Amazon Kindle Fire app, which was later launched for iOS and Android, as well (the paper still maintain’s its older ‘Classic’, too).
Mic, meanwhile, was just founded in 2011 by Chris Altchek and Jake Horowitz as PolicyMic. Neither founder, who were friends in high school, has much experience in media, and the site’s news track record has not been the best, with the site’s news director let go early this year after Gawker found 20 instances where stories had been plagiarized.
But the founders are obviously good at raising capital, raising at least $15 million in funding from investors so far. This allows them to, for now at least, bring on talent. In June, Madhulika Sikka, the executive editor at NPR News, was brought onboard to run the newsroom, for instance.
Mic’s business model is branded content, though there appears to be some display advertising on the site.