Academy of Art University Schools updates their iPad app using the new Adobe DPS
Moving to the new Adobe Digital Publishing Solution, the San Francisco-based art school has now added iPhone support to their app, and created a unified look between devices
Slowly, but surely, many publishers who previously have built their apps using the Adobe Digital Publishing Suite are updating their apps with new versions built using the Adobe Digital Publishing Solution – Adobe’s new mobile app platform.
The reason for this is to be able to create a more mobile-first reading experience, and also to be able to build digital publications that work on both the iPhone and iPad, while retaining the same look and feel.
What was wrong with the old digital edition apps? Nothing. At least nothing on the device it was originally designed for. So, native digital editions that were originally launched for the iPad looked great, contained all sorts of native digital features such as scrolling text boxes and the like. But when it came time to launch the same title for the iPhone designers were faced with two choices: start all over again for the iPhone or create a “replica edition” of the iPad version for the iPhone. Some did the latter strictly out of convenience, but this didn’t provide mobile readers with as good a digital publication as what was available on the iPad.
Those that went with a PDF replica right from the beginning haven’t seemingly minded that their hard to read tablet editions were now impossible to read mobile editions. Honestly, they didn’t believe in digital publishing anyway, and many are now more than happy to claim the digital editions don’t work because their readers have rejected their PDF replicas.
But those that cared about their readers want a good mobile edition without sacrificing their native tablet editions. This is why many digital publishing platforms started creating iPhone solutions, something that has become more vital now that iPad sales have declined and the Newsstand is dead, dead, dead.
Adobe’s new DPS is being used in many different ways, but most are deciding to take their old iPad apps and create a brand new universal app with it.
Academy of Art University Schools is a good example of this. The original app was for the iPad only, and designed in landscape. The new version has iPhone support, and is now designed for reading in portrait. This allows the iPhone and iPad versions to be identical.
One can still see the old landscape version in the app description where the developers have not yet swapped out the old iPad screenshots. Also, when holding an iPad in landscape at open the splash page appears as you can see above. (The portrait splash page can be seen as the feature picture on TNM’s home page.)
The Academy of Art University is a school in San Francisco, founded in 1929. Its app is a brochure to be used by prospective students to see the departments and programs the school offers students. Because of this, the app dos not need to be updated on a regular basis, versus that of a monthly magazine, let’s say.
Many of the apps being updated to the new Adobe DPS are like this – brands or institutions that have used the older solution to create their own digital brochures, designed very much like a digital magazine. The question for publishers who have used the older DPS is whether they want to adopt the new solution, and how they handle the transition.
One city publisher, Citygram Austin, a pioneer in digital publishing by a city/regional publisher, has made the transition, and their app is worth investigating because of this.