December 5, 2015 Last Updated 9:05 am

Rodale to shutter Running Times following Jan/Feb issue

The end of the road* has come for Rodale’s Running Times, the bi-monthly print magazine. The magazine, while having over 100K in total circulation, only was able to claim 61,246 in print subscribers according to its last publisher’s statement.

RunningTimes-300Rodale also publishes the much larger circulation monthly Runner’s World, which has a rate base of 660,000.

Rodale acquired the title in 2007 and never gave the book its own website, so the end was inevitable, if postponed a half dozen or so years. The magazine also did not have a native digital edition, but went with a replica edition app, making it much harder for the publisher to consider keeping the magazine alive as a strictly digital product.

The magazine is to be found inside Next Issue’s digital newsstand, so a move such as this decreases they total portfolio of Texture by one. (See TNM’s report on the rebranding of Next Issue to Texture here.)

Because of its lack of a dedicated website, the editors went on Twitter to let readers know about the move:

The move comes as Maria Rodale takes over day-to-day operations of the publishing company following the resignation of Scott Schulman as president.

“Maria Rodale will be returning to a more active role in the day-to-day management of the company and, in anticipation of her increased involvement, she and Scott have mutually agreed not to renew his contract,” a Rodale spokeswoman said in October.

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