Rodale to shutter Running Times following Jan/Feb issue
The end of the road* has come for Rodale’s Running Times, the bi-monthly print magazine. The magazine, while having over 100K in total circulation, only was able to claim 61,246 in print subscribers according to its last publisher’s statement.
Rodale acquired the title in 2007 and never gave the book its own website, so the end was inevitable, if postponed a half dozen or so years. The magazine also did not have a native digital edition, but went with a replica edition app, making it much harder for the publisher to consider keeping the magazine alive as a strictly digital product.
The magazine is to be found inside Next Issue’s digital newsstand, so a move such as this decreases they total portfolio of Texture by one. (See TNM’s report on the rebranding of Next Issue to Texture here.)
Because of its lack of a dedicated website, the editors went on Twitter to let readers know about the move:
We have made the difficult decision that Running Times will no longer be published beyond its Jan./Feb. issue. pic.twitter.com/TFL2H8UJ5Y
— running times (@runningtimes) December 4, 2015
The move comes as Maria Rodale takes over day-to-day operations of the publishing company following the resignation of Scott Schulman as president.
“Maria Rodale will be returning to a more active role in the day-to-day management of the company and, in anticipation of her increased involvement, she and Scott have mutually agreed not to renew his contract,” a Rodale spokeswoman said in October.