December 3, 2015 Last Updated 1:19 pm

MAZ introduces Wear, its Apple Watch solution for publishers

When Apple announced that it would launch its own smartwatch I jokingly tweeted that it was only a matter of time before one of the PDF-based publishing platforms would announce that they support the Apple Watch and that readers would soon be able to read their favorite magazines in replica form on their wrist – using pinch-to-zoom, of course.

Wear-logoWell, the first such platform has now announced Apple Watch support, but you’ll be happy to know they are not pushing tiny PDFs.

MAZ becomes the first, that I am aware of, to promote publication reading on the Apple Watch. There are certainly already publications available on the Apple Watch, but they are usually extensions of existing news apps – there are also other platforms that support the Apple Watch such as Adobe, but this is the first time (I believe) that one of the replica platforms have ventured into this area.

The new solution is called Wear an the company says one of its main advantages is that it allows for ” large high resolution visuals and full article
body text to ensure the best possible user experience.”

I don’t own an Apple Watch (and don’t plan on buying one), so someone else will have to test it out for me. The first publisher using the new system is American Media (see App Store links in press release below).


NEW YORK, NY – December 3, 2015  — MAZ, the New York City based startup whose platform has powered nearly one thousand mobile and tablet apps for media companies like Forbes, USA Today, Conde Nast, and Pearson, has released a new platform called Wear, which enables any publisher to quickly and easily make their content available on the Apple Watch.

Unlike many of the early Apple Watch apps which display truncated articles or headlines with few or no visuals, apps created with Wear feature large, high resolution images and the full text of each article to ensure the best possible user experience. By offering fully featured apps, Wear helps publishers keep users engaged no matter which device they choose for consuming content.

“Eight years ago, no one thought we would be reading so much on mobile, and now people are saying the same thing about wearables,” said MAZ CEO, Paul Canetti. “Our job is to provide a platform that allows media brands to distribute content via emerging technologies as early as possible. No one wants to miss out on the ‘next mobile’.”

Following on the heels of another recent MAZ product release, Fusion, a web and magazine hybrid app platform, Wear syncs with Fusion apps to make switching between screens as seamless as possible for end users and publishers alike.

Wear can be seen in action with launch partner brands Star Magazine and National Enquirer, now available for download on the App Store.

Visit for more information.

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