Gannett unites local and national media brands under USA TODAY NETWORK banner
MCLEAN, Va. – December 3, 2015 — Gannett Co., Inc. continues its transformation into one, integrated organization as it unites its local and national media brands under the USA TODAY NETWORK, serving as the largest local to national media network in the country. The network is powered by an integrated and award-winning news organization with deep roots in 92 local communities, plus USA TODAY, more than 3,000 journalists and a combined reach of more than 100 million people monthly.
The vast portfolio of trusted local brands combined with USA TODAY position the USA TODAY NETWORK to deliver high quality content to more consumers than any other media organization in the country. In addition, the network provides the opportunity for advertisers to scale their messages from hyper-local to national while reaching millions of consumers through a variety of platforms.
The USA TODAY NETWORK continues to redefine how content is created, distributed and experienced. USA TODAY and Gannett pioneered visual storytelling; entered the digital age with award-winning apps; and have led the industry in experimenting with new platforms like mobile video and virtual reality. The USA TODAY NETWORK also brings content to life through experiential events centered in local communities, regional markets or a national stage – from coffee talks with reporters or secret dinners at brand new restaurants, to a One Nation series on the elections or sports awards ceremonies with professional athletes.
Gannett will continue to invest in growing the USA TODAY NETWORK to include more local markets, new and engaging platforms and a continued investment in its newsrooms. This allows the local brands to remain as the heart of their community for information, insight and connection. Together with the national USA TODAY brand, this one unified organization will help communities to connect, act and thrive.
“Uniting all of our trusted brands into a powerful, singular network has and will continue to provide us with the unique opportunity to connect with our communities in profound ways, where local stories feed national news, and national news connects with local relevance,” said Bob Dickey, president and CEO of Gannett. “As a single, integrated company with unmatched reach and depth, we will continue to invest in the USA TODAY NETWORK to unlock meaningful content and experiences.”
Among the local markets, the primary focus will remain on the strong community brands. These are the names that readers and advertisers trust. The new USA TODAY NETWORK brand will serve as the endorser sub-brand. This will be a consistent change across all of the properties, creating a clear and purposeful connection that unites all Gannett brands.
The Louisville Courier-Journal was the first Gannett property to officially herald in the new USA TODAY NETWORK when it updated its brand logo and name on November 17 as part of a larger outlet-wide rebrand. The remaining markets will transform to become part of the USA TODAY NETWORK by early January.