December 1, 2015 Last Updated 3:47 pm

Is Adobe finally ready to throw in the towel on Flash? Says it will rename solution Animate CC

To launch in early 2016, Adobe Animate CC will incorporate native HTML5 Canvas and WebGL support, while still being able to export a Flash (SWF) file

The software company Adobe has certainly progressed and evolved in the past couple of years, with CEO Shantung Narayan bravely moving beyond publishing to making the company a leader in marketing analytics. The company is now regularly quoted whenever retail sales is in the news, such as following Black Friday.

But the company also has been criticized for failing to understand that the world is sick and tired of Flash and wants everyone to move on. In 2010, it had quite a kerfuffle with Apple over Flash when Steve Jobs made it perfectly clear that iOS would not incorporate support for the publishing solution.

AnimateCC-180“Flash was created during the PC era – for PCs and mice,” Steve Jobs wrote in April of 2010, the same month the original iPad was launched. “Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.”

Adobe responded a month later, accusing Apple of wanting to dictate the future of the web.

“We believe that Apple … has taken a step that could undermine this next chapter of the web – the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time,” Adobe said in an ad.

“In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody – and everybody, but certainly not a single company.”

But, of course, iOS still does not support Flash.

Early in 2015 another blow to the future of Flash occurred when Google made HTML5 the default player for YouTube.

“Given the progress we’ve made with HTML5, we’re now defaulting to the HTML5 player on the web,” Richard Leider, Engineering Manager, wrote in January. “We’re also deprecating the “old style” of Flash embeds and our Flash API.”

Yesterday, Adobe kind of threw in the towel, announcing that that Flash Professional CC would become Animate CC.

“For nearly two decades, Flash Professional has been the standard for producing rich animations on the web. Because of the emergence of HTML5 and demand for animations that leverage web standards, we completely rewrote the tool over the past few years to incorporate native HTML5 Canvas and WebGL support,” wrote Rich Lee, Sr Product Marketing Manager at Adobe Systems. “To more accurately represent its position as the premier animation tool for the web and beyond, Flash Professional will be renamed Adobe Animate CC, starting with the next release in early 2016.”

The new Animate CC will continue to support Flash, but the company is admitting – however, much grudgingly – that HTML5 is now the standard.Adobe has posted a YouTube video (notice the mic positioned a bit too high) about the change to Animate CC.

One thing I noticed was that the new solution will be able to export an .OAM file, something that I believe Edge Animate was able to do. For a while I was using Edge Animate regularly on this website, but changes Adobe made in the program essentially broke it as a tool for adding animation to WordPress websites and so I gave up on it.

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