Media app updates: Maclean’s updates app, adds daily content
The digital newsstand app from Next Issue Media, Texture, gets an update to add early access to some editorial content; Zinio update optimizes the iOS app for the iPad Pro
The Canadian magazine Maclean’s has updated its digital edition app, adding daily content to keep the app fresh, and attempt to attract readers to the app on a more frequent basis.
“Every day, Maclean’s will deliver new stories from our award-winning roster of journalists and columnists, covering everything from politics and public affairs, to social issues and arts and culture,” the new app descriptions says. “Included every day will be at least one of our columnists, and at least once a week we’ll have a video that explains an issue, or that amplifies an important story.”
The app still contains the digital edition, which is very good. But the preview is so awful that one wonders if the developers really want you to subscribe to the magazine. Only ad pages can be previewed, editorial remains blurred out.
But that was the case with the old app, so one can’t say this is some new attempt to sabotage the digital edition.
Maclean’s is published by Roger Media (I assume not everyone knows this, though they are Canada’s largest publishing company), and the magazine has a total circulation of just over 250K. Unlike most US magazines, its digital circulation has increased, with about 14 percent now digital. While digital subscriptions have grown slightly, the real jump occurred when Rogers joined Next Issue Media as the consortium’s Canadian partner. Maclean’s now claims over 29K in single copy digital.
What’s New in Version 5.3.0
• Early access and exclusives
As a Texture member, you get exclusive extras and early access to articles. We’ve added flags for each so you can readily identify such content.
The app is currently offering early access to a story from People magazine about David Beckham (calling him the sexiest man alive… no, really).
Other media app updates:
Zinio has updated its iOS app, optimizing the user interface for the iPad Pro, and fixing a bug related to incorrect page number displaying on iPhone.
CBS has updated its app for local radio, CBS Local, fixing the weather (it will always be sunny and 70 from now on).
The New York Times updated NYT Now, its news app that went free this summer, to fix some bugs.