November 18, 2015 Last Updated 7:43 am

Condé Nast to shutter Details

It has been a bad week for lad mags. First we hear Bauer Media announces that it is shutting down FHM and ZOO (see here), now Condé Nast says Details is kaput.

details-cover-200The problem with the UK titles was dwindling circulation. For Condé Nast, it was a lack of ad pages.

“It’s been tough the last few months,” Bob Sauerberg, president of Condé Nast, told The Wall Street Journal. “Consumers love the magazine. It’s not fair or right.”

The move by Condé Nast will mean around 50 jobs will be lost as the publisher looks to trim back costs.

Details was founded in 1982 and Condé Nast acquired the title in 1988. The magazine has tried to be a slightly more hip version of GQ, another Condé Nast title, but one with about double the circulation. Now GQ will try to pick up the slack by increasing the frequency of GQ Style in hopes of retaining some of the ad pages Details might have sold for 2016.

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