Bombora announces launch of first B2B Intent Data offering within Adobe Audience Manager
NEW YORK, NY – November 16, 2015 — Bombora, the premier provider of B2B demographic and intent data, today announced the launch of the first B2B Intent Data offering within Adobe Audience Manager, an industry-leading data management platform (DMP). The Bombora B2B data is collected across a first-of-its kind cooperative of B2B media companies and made available in Adobe Audience Manager via Audience Marketplace, which allows advertisers and content publishers to buy and sell anonymous, high-value audience data within one easy-to-use, flexible solution.
“Bombora’s B2B Intent and Demographic data within Audience Manager’s data exchange, Audience Marketplace, represents an unprecedented opportunity for B2B marketers,” said Bombora CEO Erik Matlick. “For the first time, B2B marketers can target ads and personalize their sites at scale, based on a user’s top area of interest. We’re excited to be innovating with Adobe.”
“Adobe is excited to collaborate with Bombora. Thanks to Bombora’s ecosystem of 400+ million global users, Adobe’s B2B customers will have the ability to build on the B2B profile and power cross-channel marketing in a relevant, personalized experience through Audience Manager,” noted Ali Bohra, Director of Product Marketing at Adobe.
“There is a vast range of data quality on the market and we embrace every chance to measure Bombora versus the noise,” added Bombora’s VP Programmatic Data Solutions, Greg Herbst. “We have the only B2B intent data collected from online sources at scale, and our strategic alliance with Adobe will help further prove that quality third-party data works.”
Bombora’s data, available through Adobe Audience Manager via Audience Marketplace, allows advertisers and publishers to combine anonymous first- and third-party data for programmatic ad targeting, analytics, site-side personalization modeling, account-based marketing and custom segment features enhancing marketing performance. This strategic alliance will help maximize marketers’ analytics, personalization, attribution, audience modeling and targeting goals.