Postmedia redesigns and rebrands its free daily newspaper 24 Hours Toronto
The title also gets a new redesigned, responsive website for the paper targeted at younger readers
TORONTO, ON – November 9, 2015 — Postmedia is pleased to announce the launch of the redesigned and rebranded free daily newspaper 24 Hours Toronto as well as the all new responsive design website, www.toronto24hours.ca.
Aimed at the young active demographic, aged 25-45, 24 Hours Toronto focuses on the city’s entertainment and local news scene making it easy for readers to navigate the city’s trendiest places. The dedicated 24 Hours editorial team, led by Editor Nelson Blanco, will cover Toronto events, social media trends, the local club scene, movies, concerts, reviews, transit, digest news and “what to do in the city.”
Gossip columnist Shinan Govani, Canada’s foremost authority on all things celebrity and gossip, will report on the city’s social scene and dish on what’s happening with Hollywood celebrities north and south of the border.
“The launch of the first www.toronto24hours.ca is a natural extension for us as we continuously respond to the needs of our readers who want access to the latest news at their fingertips throughout the day,” said Mike Power, Senior Vice President, Postmedia. “We did a complete redesign of not only 24 Hours Toronto but also the brand and the content. The new 24 Hours Toronto offers advertisers the perfect avenue to influence the often tough to reach younger demographic and makes the website a dynamic news source for what’s trendy, cool and happening in and around Toronto.”
Launch activities include a multi-media marketing campaign with out-of-home, transit, TV and radio spots. A customized contest, with daily prizes provided by Ripley’s Aquarium of Canada, begins today. Readers can enter to win by taking a selfie with their 24 Hours Toronto newspaper and using the hashtag #24HoursTO on social media platforms, or by entering online at www.toronto24hours.ca. Also starting today, a branded hawking program will run throughout the week from 6:30 a.m. to 9:30 a.m. at select locations across the city.
Launch sponsor Ripley’s Aquarium of Canada is running ads prominently placed on today’s front cover wrap, inside front cover wrap and outside back cover of the print edition.
As part of the exclusive distribution deal with Gateway Newstands since July 2015, 24 Hours Toronto is distributed at more than 90 TTC and GO transit locations, within the PATH system, Toronto’s underground walkway and Gateway Newstands in the GTA.
Published five days a week, Monday to Friday, readers can now access the new www.toronto24hours.ca on the web, smartphone and tablet.