i-5 Publishing to launch new lifestyle brand ‘Lucky Puppy’ in January
Print and digital editions of the magazine will launch with the spring 2016 issue and be published quarterly
IRVINE, Calif. – November 6, 2015 — i-5 Publishing, a leading media technology company, today announced the launch of Lucky Puppy, a new lifestyle brand and publication for people dedicated to doing good by adopting dogs (and cats) and integrating them into their homes.
Lucky Puppy is the first lifestyle publication and brand of its kind to support the pet adoption and integration movement with nationwide coverage. The Lucky Puppy website will officially launch in January with the print and digital editions of the magazine launching with the spring 2016 issue and publishing quarterly. Lucky Puppy will be distributed for free to 400,000 print and digital readers, with the publication expected to reach one million pet lovers by the end of 2016.
“Lucky Puppy was created for the growing generation of people who choose to rescue dogs (and cats) and integrate them into their families, for the same reasons they think mindfully, eat locally and live green,” said Melissa Kauffman, group editor of Lucky Puppy magazine. “Lucky Puppy is a brand and publication for pet lovers who know that the act of rescuing isn’t just a good deed, but the right thing to do. It will focus on the do good, live well lifestyle that ensures that no matter what kind of life our dogs (and cats) have come from, they’ll never be anything but a Lucky Puppy ever again.”
The company’s primary dog-related property, Dogster.com, which produces new original dog content, will serve as Lucky Puppy’s digital home. The site is part of the i-5 Publishing network, which reaches a combined audience of approximately 10 million monthly visitors and social reach of over 5 million followers.
Lucky Puppy represents yet another step in the company’s continued commitment to the rescue and shelter cause and community. The company launched Petcha.com earlier this year, the industry’s first and only all-inclusive and interactive pet search site and community to include pets from breeders, rescue and shelter organizations.
According to multiple industry sources, post-adoption return-to-shelter rates for dogs and cats have been reported to be between 7 percent and 20 percent for the first six months following adoption.
“This cause is near and dear to our hearts and to hundreds of thousands of pet lovers across the country,” added Kauffman. “We believe the Lucky Puppy brand will resonate with today’s audience of pet lovers who understand the value of pet rescue and the importance of integrating these pets into their homes and families.”