Neiman Marcus deploys Zmags Creator to design and publish shoppable lookbooks
BOSTON, Mass. November 4, 2015 — Zmags, the rich media marketing technology specialist, today announced that renowned luxury specialty retailer Neiman Marcus has deployed Zmags Creator to design and publish shoppable lookbooks on its commerce site. Creator is a rich media marketing platform that enables digital marketing and commerce professionals to effortlessly create and publish shoppable experiences designed to enhance user engagement and conversion without having to code or involve IT.
Neiman Marcus’ more than 150 annual lookbooks serve as the primary way to highlight designer merchandise on its site. However, technical limitations of a highly customized ecommerce platform and the cost to custom code prevented richer shopping functionality within the lookbooks, forcing consumers to shop from a more traditional ‘grid’ layout. This meant fewer conversions, lost sales and a less than ideal customer experience.
“Zmags Creator enables us to maintain our merchandising leadership while avoiding significant technology costs and risks,” explained Peggy Trowbridge, VP merchandising, Web Stores at Neiman Marcus. “Creator also enables us to deliver an enhanced customer experience that has proven to increase sales. We are very satisfied with the levels of customer engagement and the return on investment that we have achieved with Creator and are excited to expand its use within our organization.”
Using Creator, Neiman Marcus launched five lookbooks in the first six weeks and then rapidly added another 45 lookbooks for a total of 50 in just 12 weeks. More importantly, customer engagement metrics have been strong, and Neiman Marcus achieved its goal of building an enhanced user experience with shoppable lookbooks. In just one seven-week period, Creator lookbooks saw three million page views and 10 percent of those converted into launching a quick view experience to initiate the purchasing process.
“Creator makes it faster, easier and less expensive to create and deploy rich shopping experiences without involvement from IT, and the results are richer,” said Brian Rigney, CEO at Zmags. “With Creator, retailers can quickly take advantage of seasonal trends that can help sell merchandise and grow revenue.”
Availability and Case Study
The full commercial version of Zmags Creator platform is available today. Zmags offers personalized demos on request.
To learn about Neiman Marcus’ success with Zmags Creator, please see the full case study.