Parse.ly announces alliance program for digital media agencies
NEW YORK, NY – November 3, 2015 — Parse.ly, the leading provider of audience insights for digital publishers, today announced its Agency Alliance partnership program with top-tier agencies including 10up, Alley Interactive, Empirical Path, Hard Candy Shell, The Splice Newsroom, and Vector Media Group. This program strengthens the offerings of digital media agencies and analytics consultancies as they help their clients understand what content draws in website visitors and why.
Agencies have become an important resource in creating the digital media ecosphere — and those with technological expertise have a clear competitive advantage. Many agencies have found that their clients have similar needs when it comes to understanding audiences through data; Parse.ly’s powerful content analytics dashboards and APIs have proven successful in improving the technology options for these digital publishers.
“Our Agency Alliance partners have a proven track record helping media companies take advantage of the latest technologies,” said Stefan Deeran, director of strategic partnerships at Parse.ly. “We are excited to continue working together to develop innovative joint solutions for digital publishers.”
In order to create better technology solutions for their clients, all members of the Agency Alliance program will benefit from advanced training and support knowledge of the Parse.ly data and content analytics platform. In addition, Parse.ly clients working with approved Agency Alliance partners will receive benefits such as discounted rate-card pricing and early access to new features.
Parse.ly’s Agency Alliance program complements the Company’s existing Technology Partnership Program, which currently includes best-in-class companies serving digital publishers such as Optimizely and WordPress VIP. To learn more about Parse.ly’s Agency Alliance program, please visit www.parsely.com/partnerships-agencies/.
From Parse.ly’s Agency Alliance Launch Partners:
“At 10up, we value the unique, content-focused approach to analytics that the Parse.ly platform offers,” said Vasken Hauri, vice president of engineering at 10up. “Our customers, regardless of whether they’re a digital-first publisher or an established retailer looking to build online engagement, value metrics that go beyond numbers to tell a story that provides actionable data. The partnership between Parse.ly and 10up will enable us to deliver solutions to address the increasingly complex, nuanced challenges we face in helping these clients engage and grow their audiences.”
“We build some of the biggest websites in the digital media space,” said Austin Smith, CEO and co-founder at Alley Interactive. “We are happy to partner with Parse.ly and offer even more value to our clients looking to solve their publishing needs.”
“With our specialization in web analytics for media and content businesses, Empirical Path has long been a fan of Parse.ly because of its focus on – and innovation in – digital publishing,” said Peter Howley, principal at Empirical Path. “Parse.ly’s API and data warehousing features, in particular, have been exciting developments for our data analysis experts. We look forward to cooperating more formally on exploring with our clients which Parse.ly offerings are the best fit for their needs.”
“There are a lot of user-hostile ‘content’ solutions available, yet Parse.ly is one of those rare publishing products that benefits both users and publishers,” said Kevin Kearney, CEO and co-founder at Hard Candy Shell. “As an agency, we have leveraged Parse.ly on a handful of projects with our publishing clients – and had new clients come to us already using it. Since it’s the best data analytics product in the industry, and our clients have been happy with it, we wanted to make our support official.”
“As a development company that specializes in building publishing systems, we’ve recommended and integrated with Parse.ly a number of times,” said Matthew Weinberg, President of Technology, Vector Media Group. “By joining the Agency Alliance we can continue to bring those benefits to our existing clients, while also making sure we’re up-to-date on the latest Parse.ly has to offer and helping Parse.ly’s clients derive as much benefit from the platform as possible.”