Earl D. Baer named Vice President of Sales for The Providence Journal
Baer was formerly Director Digital Media Sales at the Los Angeles Times Media Group
PITTSFORD, N.Y. – November 2, 2015 — GateHouse Media, LLC announced today that Earl D. Baer, a seasoned sales executive with a track record of developing successful digital products and strategies in association with major media companies, has been named Vice President of Sales for The Providence Journal. Baer’s appointment is effective November 2, 2015.
“I am thrilled to have Earl join the Journal’s executive team. He has a deep understanding of digital marketing on all media platforms and has a unique perspective as a former small business owner and entrepreneur,” said Janet Hasson, President and Publisher of The Providence Journal.
Baer most recently served as the Director of Digital Sales for the Los Angeles Times Media Group, where he built a digital sales team responsible for developing a wide-spectrum of digital ad solutions and marketing services in the Los Angeles market. Regarding his move to Providence, Baer said “I’m looking forward to working with the Journal team and developing effective and innovative marketing tools to help local businesses succeed.”
Baer is a graduate of Cal State University where he majored in Telecommunications and minored in Journalism. He began his media career with the Los Angeles Daily News and later moved to CBS Radio, where he served as Director of Sales for the Los Angeles Radio Group. In 2000, Baer was named Director of Sales for Internet Broadcasting Systems, with responsibility for integrated sales through television sales teams across the U.S.
Baer co-founded Price and Media Inc., a successful network of local advertising-based community websites. In 2011, he was named Director of Digital Sales for the Los Angeles Times Media Group.
Bernie Szachara, President of GateHouse Media’s Eastern U. S. Publishing Operations, said “Earl’s digital acumen and diverse sales background will be tremendous assets. We are very excited about the future of the Journal and the opportunities we see in Rhode Island.”