October 28, 2015 Last Updated 9:02 am

IBM to acquire The Weather Company’s technology businesses and digital brands

The Weather Channel Television Network is not part of the deal and will continue to be owned by its shareholders to be run as a separate standalone business

The Weather Company has sold its B2B, mobile and cloud-based web properties, including WSI, weather.com, Weather Underground and The Weather Company brand to IBM. The deal does not involve the TV segment of the business.

TheWeatherCo-300“The Weather Channel will continue to be owned and supported by our existing shareholders — Bain Capital, Blackstone and NBCUniversal​ — and operate as a standalone business,” said Dave Shull, CEO, The Weather Channel Television Network in a statement released following the announcement of the deal. “We believe a bright future lies ahead for the television business as the most trusted source of weather information.”

WC-OutsiderIBM’s acquisition is all about The Weather Company’s cloud data platform which would extend the reach of IBM’s cloud data services capabilities.

“The Weather Company’s extremely high-volume data platform, coupled with IBM’s global cloud and the advanced cognitive computing capabilities of Watson, will be unsurpassed in the Internet of Things, providing our clients significant competitive advantage as they link their business and sensor data with weather and other pertinent information in real time,” said John Kelly, senior vice president, IBM Solutions Portfolio and Research.

“This powerful cloud platform will position IBM to arm entire industries with deep multimodal insights that will help enterprises gain clarity and take action from the oceans of data being generated around them.”

Financial terms of the deal were not disclosed.

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