HarperCollins acquires daily newsletter The Midlist, folds into Bookperk
Midlist subscribers will begin receiving the Bookmark newsletter on November 2
New York, NY – October 28, 2015 –– HarperCollins Publishers today announced its acquisition of The Midlist, a daily email newsletter featuring e-books deals, from Libboo, the industry leader in audience development through sharing content. The service will be merged into the publisher’s growing Bookperk platform, which delivers deals and other offers to more than a million users in the U.S. and the U.K. via email newsletters and an app for iOS and Android.
“Folding The Midlist into Bookperk is the next logical step as we grow Bookperk into an industry-leading direct-to-consumer platform that connects our authors and our tremendous backlist to more than a million readers,” said Angela Tribelli, Chief Marketing Officer, HarperCollins Publishers.
“The Midlist is a vibrant community of book buyers, and we look forward to giving them even more perks,” said Jim Hanas, Senior Director of Audience Development and Insight at HarperCollins.
“Bookperk is an industry leader in the price promotional space, and it’s clear the HarperCollins team is passionate about serving their community of digital readers,” said Jason Freeman, CEO of Libboo. “Their dedication to providing a great service is why our Libboo team is so excited The Midlist community will be joining Bookperk.”
Libboo, which has also provided audience development services to Bookperk, will continue serving HarperCollins as a client with its flagship product, instaFreebie, which will become the company’s focus. A simple e-book giveaway tool, instaFreebie helps authors and publishers attract new readers with free content and convert them to mailing list subscribers. “We can’t wait to introduce the next million avid readers to Bookperk,” Freeman said.