October 22, 2015 Last Updated 9:57 am

IAB appoints Joe Laszlo as their new VP, Industry Initiatives

Prior to joining the IAB Mobile Center, Laszlo served as the Director of Research at IAB, and before that, had an eight-year tenure at Jupiter Research

NEW YORK, NY – October 22, 2015 –– Today, the Interactive Advertising Bureau (IAB) announced the appointment of Joe Laszlo to the role of Vice President, Industry Initiatives.

Over the past four years, Laszlo has served as Senior Director of the IAB Mobile Marketing Center of Excellence, playing a key part in furthering the organization’s mission to grow the mobile advertising arena. In his new Industry Initiatives position, he will take on a broader role to supervise the work and output of the majority of the IAB committees and councils, reporting to Anna Bager, Senior Vice President and General Manager, Mobile and Video, IAB. He will help set the agenda for these critical industry groups and ensure the high quality of their deliverables, in the form of research, best practices development, thought leadership seminars, whitepapers, and other activities.

“Joe’s contributions to the Mobile Center have had a positive impact on the mobile landscape as a whole,” said Bager. “His deep insights into the digital ecosystem and intricate knowledge of the issues that we face as an industry are sure to prove even more valuable in this new role.”

“I’m thrilled by the opportunity to bring my mobile experience to this central role—a vital ingredient as the IAB has evolved into a mobile-first organization,” said Laszlo. “With this move we are establishing direct links between the core IAB committees and the Mobile and Video Centers of Excellence, which will ensure that all IAB initiatives are designed from the start to address the needs of an increasingly cross-device and video-centric digital world.”

Prior to joining the IAB Mobile Center, Joe Laszlo served as the Director of Research at IAB from September 2007 through December 2010. Before that, he had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity in 2000.

Laszlo holds an MA from the Fletcher School of Law and Diplomacy at Tufts University and a BA from Columbia University.

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