October 22, 2015 Last Updated 12:08 pm

Google announces that Digital News Initiative Innovation Fund is now open for applications

The Digital News Initiative Fund will distribute up to €150 million over the next three years in support of projects that explore, expand boundaries of digital news journalism

The Digital News Initiative, a collaboration between Google and European news publishers, is now open to applications, Google said today.

Google-DNI-flag“If you have a bright idea that demonstrates new thinking in the practice of digital journalism, apply now! There’s up to €150m available over the next three years,” Google says on the dedicated website.

The DNI Fund is available in most countries in Europe and is open to both for-profit organizations and non-profit organizations, as well as individuals.


Established publishers, online-only players, news startups, publisher consortia, national or international associations, companies and individuals are all eligible to apply. Incorporated organisations must be incorporated in the EU or EFTA. Unincorporated organisations must be registered in the EU or EFTA (or, if unregistered, have their principal place of business there). Individuals must be EU or EFTA residents.

Applications will be judged on three criteria: impact on the news ecosystem, innovation and use of technology, and feasibility (there goes my idea for a holographic newspaper).

Expenses that are considered acceptable include editorial costs, asset creation cost, design and engineering costs, marketing expenses and others (see full list here).

The applications will be judged by the Council responsible for the oversight of the DNI Innovation Fund. Members include Joao Palmeiro, President of the Portuguese publishers association, who is serving as Chair of Fund Council; Katharina Borchert, CEO of Spiegel Online; Veit Dengler, CEO of Neue Zürcher Zeitung; Rosalia Lloret, Head of Institutional and Public Relations at OPA – Europe; Murdoch MacLennan, CEO of the Telegraph Media Group; and Bruno Patin, Dean of Sciences-Po Journalism School. Google members of the Council are Madhav Chinnappa, Head of Strategic Relations, News & Publishers; Ronan Harris, Vice President EMEA; and Torsten Schuppe, Director, Marketing EMEA.

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