MAZ launches Fusion, solution that combines real-time web content with magazine content into a single app experience
The effect is called ‘Contextual Content’ – meaning that the content is tailored to fit a user’s changing context throughout their day
NEW YORK, NY – October 21, 2015 — MAZ, the New York-based startup whose platform has powered nearly one thousand apps for media companies like Forbes, USA Today, and Conde Nast, has released a new product called Fusion.
Fusion combines brands’ web and magazine content into a single app experience, optimized for each and every device. The effect is called “Contextual Content,” meaning that the content is tailored to fit a user’s changing context throughout their day.
Apps built with Fusion emphasize habitual use through real time web content on mobile devices combined with more traditional periodical content on tablets. The goal is to convert casual web users into dedicated app loyalists by growing the mobile user base and fostering in-app engagement.
Fusion was built specifically for iOS 9 and powers apps for iPhone, iPad and even Apple Watch, enabling brands to truly be available anywhere, anytime.
“Most magazine brands also have a significant web presence and yet their native apps typically include only digital replicas of the print,” said MAZ CEO, Paul Canetti, “With Fusion, our aim is to converge web and periodical content into a unified brand experience that matches the expectation of the mobile user: getting what you want, when and how you want it.”
Fusion, like MAZ’s other products, is a fully managed cloud service, complete with publishing and marketing tools, analytics, and dynamic advertising integration.
For more information about Fusion or about MAZ, visit mazdigital.com.