October 21, 2015 Last Updated 4:04 pm

Jeff Mitchell named advertising director at The Monterey Herald

Mitchell was previously ad director at the Santa Cruz Sentinel, part of the same group as The Herald

The Monterey County Herald has a new advertising director, a familiar figure in Northern California publishing, Jeff Mitchell. Mitchell comes to the Herald from New SV Media Group, where he served as Publisher of a group of newspapers including the Morgan Hill Times, Gilroy Dispatch and Hollister Free Lance.

Prior to New SV Media Group, Mitchell was Publisher at Good Times Media Group in Santa Cruz. Mitchell was also ad director for five years at the Santa Cruz Sentinel.

The Monterey Herald is part of Digital First Media, having been purchased by MediaNews Group in 2006 – MediaNews Group was merged into DFM at the end of 2013.

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