Barnes & Noble unveils new NOOK GlowLight Plus
Book retailer yesterday announced a $50 million stock repurchase program in hopes of supporting its stock price which fell following its September earnings announcement
The book retailer Barnes & Noble today unveiled the new NOOK GlowLight Plus eReader, what it calls its first waterproof and dustproof reading device.
These product launches are becoming rather mundane as B&N neither holds events or invites the press to see these devices before launch – or, at least I know of no one who has seen or used the device.
Things haven’t gone well lately for the retailer, with its stock falling hard after it reported disappointing sales and earnings in September. But the stock has recovered a little bit since then, and will likely get a further boost from the news that the company’s Board of Directors has authorized a stock repurchase program of up to $50 million of B&N common shares. The stock opened up over 2 percent this morning.
As it seems like B&N is unveiling a new tablet or eReader regularly, it is unlikely that this new NOOK will get much attention from the media. So here, at least, is their own statement:
NEW YORK, NY – October 21, 2015 — Barnes & Noble, Inc., the nation’s largest retail bookseller and the leading retailer of content, digital media and educational products, today announced the new NOOK GlowLight Plus, the Company’s first waterproof and dustproof device for worry-free reading anywhere – including the bath and the beach. The beautifully designed and lightweight brand new eReader offers an immersive and enjoyable reading experience in low light and bright sun thanks to our most advanced E Ink® display and a built-in ambient light. Starting today, NOOK GlowLight Plus is available in Barnes & Noble stores nationwide and online at NOOK.com, ad-free, for just $129.99 with free lifetime in-store support.
“We’re excited to introduce the best ever NOOK eReader to readers across the country, particularly those who have requested a great purpose-built reading device that is both durable and portable,” said Fred Argir, Chief Digital Officer at Barnes & Noble. “The first waterproof and dustproof NOOK is ready to take anywhere, offering an immersive reading experience that can be enjoyed in bed and bright sun given our most advanced display with built-in light. We invite customers to visit their local Barnes & Noble store to learn more about this beautifully designed, lightweight device that makes a perfect gift for themselves or anyone who loves to read.”
First Waterproof, Dustproof NOOK Is Also Sleek and Elegant
NOOK GlowLight Plus has an advanced design that allows it to withstand water and dust, so customers can read at the beach, in the bathtub or alongside the pool without worry. The company designed the first-ever waterproof and dustproof NOOK for customers who requested a durable, portable design for their reading device.
Its sleek build, seamless construction and aluminum body make NOOK GlowLight Plus as beautiful as it is durable for an elegant and enjoyable reading experience. With a stylish, textured white border and a bronze-colored aluminum back, NOOK GlowLight Plus has a premium look and feel at an affordable price. Customers can effortlessly carry thousands of books in a lightweight device, featuring NOOK’s slimmest design ever. Weighing just 6.9 ounces, it is perfectly portable in any purse, bag or jacket pocket for reading on the go.
Advanced Display for Easy Reading in Low Light and Bright Sun
NOOK GlowLight Plus offers an intuitive, paper-like reading experience in any light that avid readers will appreciate. Its high-resolution, most-advanced E Ink display makes words pop off the screen for easy reading. The display features 300 dpi, enhanced contrast and twice as many pixels as NOOK GlowLight™. The glare-free screen and adjustable ambient lighting enables readers to enjoy an evenly dispersed light so they can dig into their favorite book in dim light or total darkness.
Joyful, Hassle-Free eReading Experience
The ultimate eReading experience, readers can enjoy NOOK GlowLight Plus for up to six weeks on a single charge2. NOOK has always focused on providing readers with optimized fonts, and NOOK GlowLight Plus features a selection of hand-crafted and fine-tuned fonts that are optimized to be clear and sharp for greater eye comfort when immersed in a great read. Navigating the device and discovering new content has never been easier with a refined, more visually appealing and intuitive home page and user experience. Designed specifically for avid readers, the purpose-built device empowers readers to escape into their next reading adventure free from distractions from the Web, email or social channels.
The popular NOOK Profiles™ feature, previously available on the company’s tablets, comes to a NOOK eReader for the first time. NOOK Profiles transforms NOOK GlowLight Plus into any family member’s own eReader, where they can access personalized content and recommendations with a quick tap of the screen. Parents will appreciate the ease of setting up profiles for their children with relevant kid-friendly NOOK content for their kids to build a love of chapter books. Setup is intuitive, simple and seamless, and previously created NOOK Profiles will automatically transfer to new devices.
Amazing Content Selection
NOOK customers can shop the expansive NOOK Store®, which offers millions of books and periodicals that are accessible in an instant using built-in Wi-Fi. Customers can discover great reads and new authors tailored to their personal interests with recommendations from Barnes & Noble’s expert booksellers.
NOOK GlowLight Plus is also the first Barnes & Noble eReader to include B&N Readouts™, a newly announced feature that brings the company’s popular bookstore browsing and content discovery to the NOOK digital experience. B&N Readouts leverages Barnes & Noble’s vast content catalog and deep bookseller knowledge to deliver a daily selection of addictive and compelling quick reads that can be enjoyed anytime and anywhere on the NOOK GlowLight Plus, along with NOOK by Samsung devices, through Free NOOK Reading Apps™ for Android™ and iOS® devices, and www.bn.com. The free one- to five-minute book excerpts and full articles from current issues of popular periodicals are tailored to customers’ favorite genres and subjects and optimized for sharing.
In-Store Support and Other Benefits
Customers can visit any of Barnes & Noble’s nearly 650 stores across the country for help with setting up their NOOK device, organizing their library or figuring out what to read next with personalized recommendations from Barnes & Noble’s knowledgeable booksellers. In stores, customers can connect to the free Wi-Fi to read NOOK Books® for free for up to one hour a day with the Read In Store® feature and to shop digitally while exploring the aisles. In Barnes & Noble stores, customers can also take advantage of a full calendar of popular NOOK events, including NOOK Night workshops, family Storytimes, book discussion groups and author signings.
A Great Value, Available Now
The new NOOK GlowLight Plus is available only at Barnes & Noble stores and online at NOOK.com beginning today for the incredible value of just $129.99, with an additional 10 percent discount for Barnes & Noble Members. Customers can also find a range of accessories to personalize the NOOK GlowLight Plus including new, beautifully designed covers and sleeves.
NOOK GlowLight Plus is water- and dustproof1, ad-free at no additional cost and comes with free lifetime in-store support3. The new NOOK is a purpose-built reading device that’s perfect for everyone from the casual to the most voracious reader including current NOOK customers who want to upgrade to Barnes & Noble’s ultimate eReader as well as those who’ve yet to experience reading digitally.
Free Content and NOOK Store Credit with Purchase
Barnes & Noble offers all customers who purchase a new NOOK GlowLight Plus to choose complimentary NOOK content including: three books from a selection of 20 great titles featuring favorites such as The Gravedigger’s Daughter by Joyce Carol Oates, Think Big, Act Bigger by Jeffrey Hayzlett and On A Night Like This by Barbara Freethy, and three magazines from a selection of more than 25 popular publications such as Cosmopolitan, Esquire and Food Network Magazine. Customers will also receive a $5 credit to help them get started as they explore the expansive NOOK Store through this promotion that runs through the end of the year.