Social app ‘Squad’ launched for the iPhone, company scores $1.7M in seed funding
New app is designed to replicate a night out, app connects groups to make meeting friends or romantic partners
NEW YORK, NY – October 20, 2015 — Squad, the free iOS app for connecting groups of friends together, today announced its official launch and that it has raised $1.7 million in a seed round of funding led by Lerer Hippeau Ventures and First Round Capital. Designed to break down the social stresses and awkward situations that often arise when meeting strangers one-on-one, Squad offers a fun and easy way for groups of two to six friends to meet other groups in their area and is now in the iTunes store.
“When trying to meet new people, we saw that users had really limited options: use a dating app with explicit romantic expectations, join a meetup group where very different personalities may happen to share a common interest, or just sit in a bar and hope for the best,” said Adam Liebman, founder and CEO of Squad. “We created Squad to provide a middle ground between those options, by removing the friend vs. romantic implications. Our app is open to anyone looking to have fun and meet new people with their friends, and allows for the exciting possibility of meeting a new best friend or romantic partner in a low pressure situation.
To get started on Squad, individuals can begin creating profiles and squads via Facebook, or invite friends to join their squad through the built in text message feature in the app. After a squad is created, users can customize their profiles with collective squad names and individual profiles on each member – featuring first name, occupation, age, school network, and photo. Once a squad profile is created, an internal group chat opens and users can begin to see other local squad profiles and swipe yes or no on the squads they’d like to meet with in-person. When squads match, a shared chat will open and users have 24 hours to exchange details and make fun plans to meet up and hang out.
“We’ve seen a ton of apps come out around simplifying the way people meet romantically, but this was the first product we felt really imitated and enhanced the natural process of meeting new people digitally,” said Ben Lerer, Co-Founder and CEO of the Thrillist Media Group. “Squad has a huge opportunity to take advantage of the hole in the market that other networking apps haven’t been able to fill, and we’re really excited to see how this team changes the way we think about going out.”