Valassis and Qples Inc. to combine platforms, offer clients digital coupon delivery solution
Through a cloud-based campaign management platform, clients can navigate digital coupon initiatives real-time measurement, analytics and optimization
LIVONIA, Mich. & ARLINGTON, Texas – October 15, 2015 — Valassis, a leader in intelligent media delivery, today announced an exclusive alliance with Qples Inc., an innovative coupon and technology services provider, to combine their platforms and offer clients a comprehensive digital coupon delivery solution. This new omni-channel offering allows Valassis clients to reach consumers through each of the major media platforms including traditional print, digital, video and social.
“We constantly seek and evaluate next-generation, innovative solutions we believe help address the dynamic needs of our clients,” said Victor Nichols, Valassis Chief Executive Officer. “Partnering with Qples enhances our ability to deliver intelligent media campaigns that resonate with today’s consumer preferences.”
“Partnering with Qples enhances our ability to deliver intelligent media campaigns that resonate with today’s consumer preferences.” – Victor Nichols, Valassis CEO
Through a cloud-based campaign management platform, clients can now easily navigate digital coupon initiatives from start to finish with real-time measurement, analytics and optimization that can be integrated with Valassis’ extensive print coupon capabilities and scale. The platform enables our clients to create fully-branded consumer experiences that incorporate every customer media touch point – print, digital, video and social, in addition to other custom features to meet specific campaign goals. Clients benefit from greater ease and flexibility in budgeting and campaign management as the platform is provided either as a self-serve or managed solution, depending on needs and preferences.
“Qples’ goal is to provide a simple and secure service to help brands create, customize and analyze their promotional coupon campaigns. In today’s rapidly evolving environment, brands need robust flexibility in generating and optimizing creative campaigns for efficient time-to-market adaptability,” said Brandi Johnson, CEO and Founder, Qples Inc.
This alliance leverages Valassis’ extensive portfolio of products, including print coupons delivered via Free Standing Inserts as well as digital Print-at-Home and Clip-to-Card coupons. With this new platform, clients can maximize consumer outreach and engagement by quickly and securely launching digital coupons through their own channels such as eNewsletters, websites and social pages, in addition to extending coupons to Valassis’ expansive retail and promotional network.