Meredith’s Allrecipes partners with Chef’d
Online meal store teams up with Meredith’s digital food brand to bring the virtual kitchen home
Los Angeles, Calif. – October 14, 2015 — Chef’d, America’s First and Only Meal Store, is excited to announce a new partnership with Allrecipes, the world’s largest food-focused social network.
The partnership, which launched October 13th, 2015, allows Chef’d customers throughout the country to shop for custom meal kits for home delivery from Allrecipes’ top-rated recipes, making meal preparations fast, easy and convenient.
“This new relationship with Allrecipes represents one of our most exciting partnerships in the food space, as Allrecipes has an unmatched audience reach and visitor engagement, and they’re committed to making everyday food more rewarding for home cooks.” said Kyle Ransford, founder and CEO of Chef’d.
Since launching in April 2015, Chef’d has set itself apart from other meal-delivery services by partnering with established chefs, notable culinary personalities and household names in the food space to provide consumers with better meals while allowing them to save on grocery costs and eliminate food waste. The Chef’d mission empowers consumers to shop for their favorite meals at any time, without the hassle of membership or subscription fees. Chef’d is widely considered the innovator in the meal kit space thanks to the level of choice, flexibility and ease it offers consumers as they shop.
This new partnership with Allrecipes also gives time-strapped home cooks the ability to bypass a trip to the store by arranging for Chef’d meal kit delivery to their home directly from the Allrecipes experience.
“At Allrecipes we are focused on making home cooking infinitely more rewarding by providing proprietary content, products and services that guide home cooks to success each step their weekly meal preparation journey so they can succeed with their cooking goals.” said Esmee Williams, Allrecipes Vice President of Brand Marketing. “For so many busy families, finding time to source and prepare ingredients for meals is a logistical challenge. Integrating Chef’d meal delivery service into the Allrecipes experience allows us to provide these cooks a heightened level of shopping and food preparation convenience so they can enjoy the pleasure of home cooking more often.”
All Chef’d offerings for Allrecipes will be available on Chefd.com for delivery nationwide. Each meal comes safely shipped in an insulated box which includes fresh, pre-portioned, high quality ingredients for 2 or 4 person meals , a step-by-step recipe card with visuals, calorie information, spice level, common allergens, and a suggestion for the perfect beer or wine pairing. There is a dish for every skill level, and customers are invited to create traditional meals or try a recipe with unfamiliar or hard to find ingredients.
Cooks looking for additional cooking instruction, tweaks or variations on ideas can visit Allrecipes to view how-to videos and community reviews. Cooks can also celebrate their successes by posting finished dishes for their social following using Allrecipes proprietary ‘I Made It’ widget. Recipe highlights include Asian Lettuce Wraps, Coconut Curried Chicken, One Pan Orecchiette, and Tofu Parmigiana.
Through this innovative new partnership, customers are empowered to shop for their favorite Allrecipes meals at any time, through both Allrecipes.com and Chefd.com, offering the most flexible and wide-ranging choices for meal planning.