Dow Jones launches digital-first learning product, Newsmart
New product product combines daily news from The Wall Street Journal with a teaching engine comprising over 2500 comprehension, grammar and vocabulary exercises
HONG KONG, LONDON, NEW YORK – October 12, 2015 — Dow Jones today announced the official launch of Newsmart, a new digital-first learning product combining daily news content from The Wall Street Journal with a unique teaching engine comprising over 2500 comprehension, grammar and vocabulary exercises. Available both for individuals and institutions, Newsmart utilizes the expertise of a professional learning team and gamification theory to make mastering Business English engaging and rewarding.
“The Wall Street Journal is read by more high-level business decision makers than any other news brand. As the only product on the market combining Journal content with a state-of-the-art educational approach and gaming theory, Newsmart provides ambitious professionals with a fresh and exciting way to master Business English,” said Katie Vanneck-Smith, Chief Customer Officer and Global Managing Director of Dow Jones.
“We believe the key to successfully learning English is to make it a habit and see Newsmart as a compelling offering connecting a new international audience to the world’s best source for business news while mastering the global language of business.”
With exclusive access to the Journal’s daily news feeds, Newsmart’s dedicated English language learning team carefully curates six articles on a daily basis and up to two videos a week focused on business, finance and technology news. Users log in to read and watch content, and then complete in context comprehension, grammar and vocabulary exercises. Designed to maximize rewarding interactions, the program uses points and badges to award achievements, as well as a leaderboard to drive competitive engagement.
Newsmart is available for individuals, as well as institutions and corporations as Newsmart Pro, which features enhanced data analytics to monitor employee performance against Toeic, Toefl and other recognized international English certifications.
Designed as a digital learning tool for busy professionals, Newsmart is available online, as an app for Android phones, and on iOS phones (for Pro subscribers). Following a free 30-day trial for consumer users, the monthly cost for Newsmart is $7.50USD. Pricing for Newsmart Pro is based on the number of company licenses purchased. To learn more visit www.getnewsmart.com.