October 9, 2015 Last Updated 7:57 am

Sainsbury’s publishing series of one-shot magazines starting with October 14 appearance of BAKE

The eecond largest chain of supermarkets in the United Kingdom, Sainsbury’s, has launched the first in a series of one-shot magazines. BAKE is a 124-page magazine with a cover price of £2.50.

BAKe-cover-300The new magazine will appear in stores beginning on October 14, and will remain on sale for eight weeks.

The magazine is published with direction of the content marketing agency Seven. The agency is also behind the monthly magazine, Sainsbury’s Magazine, produced for the supermarket chain.

“We’re proud of our own-brand food, its quality and the part our suppliers play in delivering it to our customers, and Sainsbury’s Magazine reflects this,” said Marc Cudd, Content Marketing Manager, Sainsbury’s about the monthly magazine. “It’s second to none for inspiring recipes, and trends and tips that help our customers stay confident in the kitchen. It’s a unique proposition in the marketplace and continues to deliver results that set it apart from the competition.”

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