Gannett nabs Kelly Andresen from Washington Post to become VP, Head of Branded Content
Andresen has been Director, WP BrandStudio & Planning at The Washington Post, for the past six months, and with Washington Post Digital since 2009
McLean, VA – October 5, 2015 — Gannett Co, Inc. announced today that Kelly Andresen will join the company as vice president, branded content. In her new role Kelly will focus on expanding the company’s branded content efforts in mobile, video, data visualization and virtual reality. Gannett and USA TODAY, have been creating campaigns for brands like Dell, T-Mobile, fitbit, Qantas, Choice Hotels and more.
Andresen brings with her more than 14 years of experience in advertising marketing. Prior to joining Gannett, she was director, WP BrandStudio & Planning for The Washington Post, leading two teams dedicated to creating new advertising revenue across print, desktop, video, mobile and social. In this role, Andresen oversaw the launch of WP BrandConnect, The Post’s native advertising solution and the WP BrandStudio, an in-house custom content creation and strategy team. Andresen also helped introduce a programmatic ad solution called WP+ in 2012. Additionally, as a marketing manager at SiriusXM, Andresen developed innovative advertising sponsorship opportunities on key premium channels including the launch of Oprah Radio, Martha Stewart Living Radio, NASCAR, MLB and Howard Stern.
“We are thrilled to have Kelly join Gannett and bring her wealth of knowledge on branded content. Through the great work we did together at The Washington Post, I have seen her talent on this front first hand. Gannett continues to innovate and is uniquely positioned to showcase brand stories to our nearly 100 million monthly active users and I’m excited to see Kelly help drive us to the next level,” said Kevin Gentzel, Gannett’s chief revenue officer.
Andresen received her MBA from the Robert H. Smith School of Business at The University of Maryland and is a graduate of Goucher College in Maryland. She will report to Kevin Gentzel and be based at the Company’s headquarters in McLean, VA. She will start on October 12.