October 6, 2015 Last Updated 9:35 am

Magzter drops price of Netflix-like ‘all-you-can-read’ magazine service to $7.99 per month

The digital newsstand service Magzter announced today that it is reducing the price of its all-you-can-read magazine service to $7.99. The company also said that its service now boasts over 3,000 magazine titles.

Founded in 2011 by Girish Ramdas and Vijayakumar Radhakrishnan, Magzter differs from many other digital newsstands in that it employs a revenue share model with publishers. Magzter, in addition to its website, also offers apps for most mobile platforms.

Where Magzter differs from Next Issue, in addition to its far larger selection, is that Magzter is PDF based, and so can not offer a native digital reading experience (though these PDFs can be enhanced with interactive elements).

Here is Magzter’s announcement:

NEW YORK, NY – October 6, 2015Magzter, the largest and fastest-growing digital magazine store and newsstand in the world, with more than 27 million users globally, today announced that Magzter GOLD, the company’s ‘all-you-can-read’ digital magazine subscription service, grew its subscriber base by 200% every month since launching in January. Magzter has dropped its subscription price to $7.99 per month to promote adoption during the 2015 holidays.

MagzterGold-700In the past few months, Magzter GOLD has also added 500 new magazine titles, taking the total inventory for the service to over 3,000. Titles include Bloomberg BusinessWeek, Entrepreneur, The Atlantic, Maxim, ESPN The Magazine, Inc., Fast Company, and Men’s Fitness.

“Since launching Magzter GOLD in late-January, the service’s subscription base has increased by 1,800 percent, and we’ve seen a 55 percent increase in the number of paid magazine pages read,” said Girish Ramdas, CEO & Co-Founder of Magzter. “These growth numbers have exceeded our expectations and validate the ‘Netflix’-style subscription for digital magazines as a model with unlimited potential.”

Magzter GOLD will also be dropping its monthly subscription price from $9.99 a month to $7.99 a month to further drive customer adoption and grow its subscription base during the holidays. In addition, Magzter GOLD announced several new features designed to drive content discoverability and overall engagement. These features include:

  • Family Sharing: Users can now share their subscription with up to four members of their family.
  • Clipping/Sharing of articles— Users may select any part of a magazine and clip the article in order to share it across social media channels.
  • Filtering Magazines—Users can filter magazines by language, age, content rating etc., for better content discoverability.

“Our goal in launching Magzter GOLD was to provide our 27 million users with an affordable way to discover and consume as much magazine content as possible through the ‘all you can read’ model,” said Vijay Radhakrishnan, President & Co-Founder of Magzter. “We’re encouraged by the growth of readership under the age of 30. In the last 6 months we have seen 30% growth with these new age readers. We also see a huge adoption of Magzter Gold model in countries like US, UK, India including some Asian countries. To drive further growth and ensure our leadership status, we will lower our subscription price and add new features in time for the holiday season.”

Magzter is FREE to download across Apple iOS, Android (Google Play), the web, Amazon App Store, and Kindle Fire. It is truly the #1 choice for magazine readers the world over.

  • Sean McKenna 1 year ago

    I’ve got this thing that everyone wants and they can’t get enough so I am going to offer a discount so I can significantly reduce revenue and profitability?
    The rules of supply and demand must have changed since I was in school.