First look: The Toronto Star’s new iPad edition built using the La Presse+ platform
Star Touch, an iPad-only news app, was launched last month into the App Store, but will eventually appear for the Android platform later this fall, the paper says
This site has written quite often about the excellent newspaper app from La Presse. Originally released in April of 2013, the app has been one of the few resounding successes among newspaper (or magazine) apps. The paper says an independent survey says more than 460,000 people now read La Presse+ every week. The app was the first tablet-based news platform with ad impressions certified by AAM (the AAM’s Joan Brehl writes about that here), and also month the paper said it would shutter their weekday editions beginning next year (read about that here).
The paper’s platform, La Presse+, is also being made available to other newspapers and one of the first to utilize the platform to launch their own digital edition is the Toronto Star. About three weeks ago the Star launched Star Touch by Toronto Star for the iPad.
“Free every day and delivered to tablets by 5:30 a.m., Star Touch allows readers to experience new layers to city, world, sports, business and entertainment news through exclusive content and surprising interactive touchpoints,” said John Cruickshank, publisher of the Toronto Star. “It’s an exciting and powerful new way for the Star to combine its award-winning journalism that readers know and trust with a sense of fun and entertainment.”
If you are familiar with La Presse+ you will immediately recognize the look and feel of Star Touch.
It’s a unique initiative in an industry undergoing rapid change,” said Ali Rahnema, chief operating officer, digital. “This company-wide effort, which involved hundreds of employees from all departments, is testament to the Star’s continuing commitment to providing industry-leading products that appeal to readers of all ages.”
The Star also still maintains a replica edition app for its print newspaper (actually called Toronto Star Replica Edition), as well French and English apps for The Kit, the paper’s beauty and fashion feature. The Star also has a mobile news app called Toronto Star that was original launched way back in 2010.
Today’s edition contains a nice interactive ad from Mitsubishi. I don’t know if this has been running continuously since the app’s launch, but it a nice ad to have inside a digital edition.
The app and its contents are free to download and access. All one needs to do is subscribe. Initially only be available on Apple iPad, Star Touch will be available on Android tablets later this fall, the paper says.