September 24, 2015 Last Updated 2:21 pm

Publisher of American Farriers Journal and Farm Equipment rebrands as Lessiter Media Inc.

Wisconsin-based Lessiter Publications changes name to ‘better reflect the evolution of its print, digital and in-person content offerings’

BROOKFIELD, Wis. – September 23, 2015 — Lessiter Publications Inc., publisher of American Farriers Journal, Farm Equipment, No-Till Farmer, Strip-Till Farmer, Rural Lifestyle Dealer, Precision Farming Dealer, Farm Catalog and Ag Equipment Intelligence, announced it has changed its corporate name to Lessiter Media Inc. to better reflect the evolution of its print, digital and in-person content offerings.

AFJ-April-2015-CoverOver its 34-year history, the niche media company has evolved from print-only publishing to also providing multimedia content that can be accessed across multiple digital platforms — online subscriptions, e-newsletters, webinars, videos, downloadable reports and e-books. In addition to its print publications that serve the agriculture and equine industries, Lessiter Media also plans and executes the annual National No-Tillage Conference, National Strip-Tillage Conference, International Hoof-Care Summit, Dealership Minds Summit and the newly launched Precision Farming Dealer Summit.

Along with its rebranding campaign comes a redesigned corporate logo and website. The new Lessiter logo design, created in-house with a modern and timeless look, emphasizes Lessiter’s name, which has become recognized as a thought-leader and expert in the industries it serves.

The new website,, is modern and easily navigable, allowing advertisers to process payment directly online.

In addition to its new corporate name, logo and website, Lessiter Media has relocated and is now fully operational in newly renovated, contemporary corporate headquarters to accommodate a growing staff and media properties. The 12,000-square-foot headquarters is located at 16655 W. Wisconsin Ave. in Brookfield, Wis.

“The company name change and the move into new offices demonstrates our commitment to continuing to provide our audiences with top quality information they can use to grow their businesses,” says Frank Lessiter, chairman and editorial director at Lessiter Media. “Over the years, we’ve dramatically expanded our educational offerings and grown our staff, but we are still committed to offering essential information through many different platforms to help readers and viewers succeed in the niche markets that we serve.”

Source: Lessiter Media

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