McClatchy adds its video news content to the Watchup streaming video news service
Watchup, a Menlo Park, Calif.-based startup, currently has partnerships with more than 150 local media outlets
SACRAMENTO, Calif. – September 24, 2015 — The McClatchy Company announced today that its growing video news content is now available on Watchup, the free streaming video news service that lets viewers create customized, on-demand newscasts.
Since 2014, McClatchy has been expanding aggressively into online video in response to the medium’s explosive growth and the changing habits of news consumers. McClatchy has assembled a talented and experienced video news team within the award-winning McClatchy Washington Bureau to guide and support the online video journalism occurring locally at each of McClatchy’s media properties around the country.
McClatchy’s online news video will now be available to more consumers more readily as a result of the collaboration with Watchup. Viewers can access Watchup’s video content for free on a variety of platforms that include Android and iOS phones and tablets, OTT (over-the-top) platforms such as Amazon Fire TV, and gaming consoles such as Xbox360 and Nintendo’s Wii U. Viewers can stream their news continuously or set up a daily, customized newscast that is delivered to their device at whatever time of day they desire.
“We’re thrilled to partner with exciting new players in video like Watchup as we offer our high-quality journalism to new audiences in new formats,” said Andy Pergam, head of video at McClatchy. “Watchup’s impressive approach to delivering local news to new audiences on emerging platforms aligns with McClatchy’s aim to provide video to our audiences as conveniently as possible.”
Pergam added that Watchup’s goal of delivering local and national news based on a viewer’s location makes McClatchy an ideal content partner given McClatchy’s robust local news operations in 28 growing U.S. markets that include several tourist destinations, state capitals and business hubs.
Watchup, a Menlo Park, Calif.-based startup, has partnerships with more than 150 local media outlets. With the addition of McClatchy’s news operations around the country, Watchup now boasts partnerships with local content providers in 100 of the top markets in the United States. These providers join a collection of national and international news outlets that include PBS NewsHour, Bloomberg, the Financial Times, The Wall Street Journal and others.
“Watchup is dedicated to providing our users with the best in video news, from around the world or around the corner,” said Adriano Farano, the founder of Watchup. “Our partnership with McClatchy is a prime example of how we continue to serve our users and foster the news habits of digital-age consumers. We couldn’t be prouder to partner with McClatchy.”
In addition to a content provider, McClatchy is also a strategic partner, having made an investment in Watchup last year.