PPG Industries launches own news app for iOS and Android
The coatings company PPG Industries has launched its own mobile news app, PPG News (see announcement below).
The app works for both the iPhone and iPad, and there is a version of the app inside the Google Play store, as well.
These types of apps were being released rather frequently a few years back, and more than a few brands experimented with creating their own tablet magazines, as well. Few B2B media companies chose to embrace apps or native digital editions and so their customers, the brands, have had to go it on their own – just as they did at the beginning of the web publishing era. It seems few B2Bs learned the lessons of the last digital media boom, and their associations generally dropped the ball.
One B2B that is seen in the App Store with an app, ironically, is Hanley Wood which launched a catalog app for this same company, PPG, in January. (That app is called PPG Coatings, which is unfortunate as it prevents PPG from launching an app under that name.)
PITTSBURGH, Penn. – September 22, 2015 — PPG Industries, the world’s leading coatings company, has launched its first mobile news application, which curates and shares content from traditional, digital and social channels of PPG’s businesses and brands.
The news app highlights the newest products, services, technologies and innovations from all PPG businesses around the world. It features the latest global news and activities involving PPG, product spotlights, image galleries, videos and a calendar of PPG-sponsored events and trade shows. It also includes links to other PPG websites and online resources, such as the investor center, job search and social media profiles.
“We created this app to be an integral tool for expanding PPG’s reach and connecting with a greater community of followers such as customers, media, investors, employees and job-seekers,” said Seana Miller, PPG senior manager, Web communications. “In addition to providing PPG news, this app will serve as a resource to promote the vast array of mobile tools available from all areas of PPG.”
The PPG app is free and available now in the APPLE® ITUNES STORE® online store and GOOGLE PLAY™ store. To view the mobile news site online, visit news.ppg.com.