Boston Globe to expand relationship with programmatic advertising company OpenX
LOS ANGELES & NEW YORK – September 22, 2015 — OpenX, a leader in creating programmatic advertising marketplaces, and Boston Globe Media Partners (Boston Globe), a leading digital news provider, today announced an expanded relationship, with OpenX as the driving force for its programmatic digital advertising across Boston Globe’s properties.
Boston Globe will leverage the OpenX Supply Side Platform with Demand Fusion Technology to fully monetize its digital inventory. Currently, Boston Globe utilizes the OpenX Ad Exchange. OpenX Demand Fusion Technology will enable Boston Globe to take advantage of maximized competition where demand competes in a single, unified auction to deliver the highest price for each impression.
“We chose OpenX because of their superior technology and commitment to quality,” Amy Boisvert, Strategic Manager of Inventory Yield at Boston Globe Media, said. “While working with OpenX, we’ve seen a significant lift in competition across all sources of demand and with that, have also noticed increases in revenue. We expect those numbers to rise further as we expand our relationship with OpenX.”
Currently, Boston Globe taps into the OpenX Exchange, benefitting from its proprietary monetization technology and increasing yield across all of their digital properties. Boston Globe is one of the latest premium publishers to join OpenX.
Qasim Saifee, SVP of Monetization at OpenX, said, “We are pleased that Boston Globe has seen the value and quality we bring to them as they execute on their monetization strategy. Our technology stack remains the backbone of our offering and we are continually innovating to ensure we meet our publishers’ needs. We look forward to working with Boston Globe Media Partners for years to come.”