Digital content company Purch acquires the loyalty platform Active Junky
NEW YORK, NY – September 18, 2015 –– Purch, a digital content and commerce company which reaches 100M consumers monthly, today announced that it has acquired Active Junky, the loyalty platform and online shopping community that rewards and incentivizes users for their passion for gear and the outdoors. With the acquisition, Purch gains a rapidly growing shopping community, as well as an innovative customer rewards and loyalty platform serving the Outdoor Enthusiast market.
“As we’ve continued to analyze and better understand how consumers seek information related to product selection, it’s clear they want services which help them identify the best value in addition to identifying the best product for their needs,” said Greg Mason, CEO, Purch. “The cornerstone of Active Junky’s model is cashback, but they also identify Deals, Special Offers, Coupons, and often work with their partners to customize special offers exclusively for Active Junky members. We believe developing these kinds of “Member” services across our portfolio of brands will augment our strategy of unifying content, commerce and community.”
With a rapidly growing community of registered users, Active Junky has partnered with the top online outdoor gear stores (100+) so consumers can earn cash back rewards on every gear purchase they make by simply clicking through Active Junky.com to the online store of their choice before making a purchase. Users can also browse, search and compare prices and reviews on all of the best outdoor gear products.
“Active Junky will also accelerate our move into an attractive and highly-lucrative new category: Outdoor Goods targeting the outdoor enthusiast. The outdoor recreation market generates upwards of $600B a year in consumer spending, and the research characteristics in product selection are very similar to our experience in the tech vertical,” added Mason.
As part of the Purch family of brands, Active Junky will remain a stand-alone property that supports the active outdoor vertical market. The anticipated rollout of its customer loyalty platform across Purch’s properties is slated for early 2016.
“There’s an incredible amount of synergy between Purch and Active Junky that some may not see from the outside,” said Kevin McInerney, Founder and CEO at Active Junky. “We both appeal to audiences of enthusiasts and have a strong, growing shopping community at the heart of our business model that attracts intent minded consumers, and drives loyalty and ongoing purchase volume. This acquisition opens up a number of new revenue streams and I’m excited to see the impact our loyalty platform has when it’s spread across Purch brands, some of the more trafficked properties on the Internet.”