Amazon adds free access (then discount) to The Washington Post as Prime member benefit
Jeff Bezos makes his move: Amazon Prime membership now comes with 6 months free access to The Washington Post National Digital Edition, followed by discounted rate
This is what everyone expected when Amazon CEO Jeff Bezos bought The Washington Post, a major tie-in between the two companies. Technically the Post is not owned by Amazon – after all, it was Bezos who personally who bought the paper. But everyone knew something would be coming. Here is the first move.
Starting today, Amazon Prime members can get free six month access to The Washington Post National Digital Edition. The normal cost os $9.99 a month. Then, after the six months are over, the cost will only be $3.99 a month.
This is certainly a win for the Post, which should immediately see a jump in its “paid” digital readership.
The announcement came from Amazon, positioning this promotion as simply another marketing move by a retailer. But it is, of course, much more than that.
Here is the announcement from Amazon:
SEATTLE, Wash. September 16, 2015 — Amazon today announced that Prime members can now enjoy six months of free unlimited access to The Washington Post National Digital Edition, a subscription usually retailing for $9.99 per month. After the first six months of access to world-class national and international news, Prime members can continue to enjoy unlimited digital access with a discounted monthly subscription rate of only $3.99, a savings of 60% per month.
“Offering free access to new subscribers through Prime allows us to connect with millions of members nationwide who may not have tried The Post in the past,” said Steve Hills, President and General Manager, The Washington Post. “With this special offer, Prime members can see firsthand why more than 50 million people monthly choose The Washington Post as their source for news.”
“The Washington Post offers world-class journalism that can be conveniently accessed through a variety of devices,” said Greg Greeley, Vice President of Amazon Prime. “We’re always looking for ways to enhance Prime for our members and we’re excited to be able to offer them six months of free unlimited digital access to The Washington Post National Digital Edition and at a deeply discounted monthly rate thereafter.”
The Washington Post, an award-winning news organization with more than 60 Pulitzer Prizes, offers readers engaging national and international reporting, striking photography, and informative graphics. It combines journalism with the latest technology and tools so readers can engage with trustworthy news at any time.
Prime members can read news on the go at any time with The Washington Post’s new national app available on iOS, Android and Amazon Fire devices or access The Washington Post’s full website by visiting washingtonpost.com. For a limited time, members who are not currently subscribed to The Washington Post can start a free trial of The Washington Post National Edition by simply visiting www.washingtonpost.com/primeoffer and signing in with Amazon credentials.