Aaron Task to become Digital Editor of Time Inc.’s Fortune
Task was previously editor-in-chief of Yahoo Finance, and before joining Yahoo in 2008, spent 10 years at TheStreet.com
NEW YORK, NY – September 11, 2015 — Aaron Task will become Digital Editor of Time Inc.’s Fortune, effective September 24, it was announced today by Alan Murray, Editor of Fortune.
Task is an award-winning journalist with more than 20 years of experience covering business and finance. He was previously the editor-in-chief of Yahoo Finance. Before joining Yahoo in 2008, he spent 10 years at TheStreet.com in a variety of roles, including executive editor. He also served as the on-camera host for Yahoo’s video efforts. Task is also the co-author, with Barry Ritholtz, of the 2008 book Bailout Nation.
“Fortune has made great progress since the launch of our web site only 14 months ago,” said Murray. “Aaron has the right skills to take us to the next stage. He is an accomplished journalist who understands the digital media world inside out, and he wins high praise from his Yahoo colleagues as both an editor and manager.”
Fortune.com launched as its own stand-alone web site in June 2014, when Time Inc.’s joint venture with CNNMoney ended.
In August 2015, Fortune.com’s traffic broke new records and showed exponential year-over-year growth. Unique visitors doubled from the previous year, to 15.9 million. Mobile visitors to the site hit an all-time high, up 390% year over year. Video plays on the site also increased tenfold year over year in August (Omniture).
Fortune’s digital expansion mirrors that of Time Inc. The company’s worldwide digital properties attract more than 140 million visitors each month. Time Inc.’s US multi-platform audience grew 32% year over year in June. During the past year, the company’s videos generated more than 1 billion views, and its global social footprint continues to rise, having reached 159 million as of June 30.