Leslie Farrand joins DuJour as Chief Revenue Officer
Farrand was previously advertising director at The New Yorker, and before that was Associate Publisher of InStyle
NEW YORK, NY – September 9, 2015 — DuJour, the award-winning multi-platform lifestyle brand created expressly for select affluent consumers, announced today that Leslie Farrand has joined the company as Chief Revenue Officer.
Farrand, whose experience spans the fashion, lifestyle and luxury spaces, comes to DuJour from The New Yorker, where she helmed the role of Advertising Director. Farrand previously served as Associate Publisher of InStyle and prior to that, was Executive Director of Print & Integrated Sales at New York Magazine for nearly a decade.
“DuJour has developed a solid reputation of innovative and forward thinking in the ever-changing media landscape. I’m thrilled to be joining such a dynamic and successful team as they continue to grow their omni-channel experience for consumers and enter the next phase in the DuJour brand,” says Ferrand.
In her new role, Farrand will manage all integrated sales and marketing activites for the DuJour brand.
“We’re thrilled to have Leslie join the DuJour executive team,” says Jason Binn, Founder and CEO of DuJour media. “Leslie evolved the digital footprint during her time at New York Magazine that set the standard in the media industry. Her cross- category relationships coupled with her expertise in selling innovative ad campaigns and maximizing revenue opportunities makes her an ideal fit for this role and we are looking forward to having her on board.”
Farrand’s move to DuJour marks the second significant move for the magazine over the last six months. Most recently, David Sebbah, Creative Director at Spring Studios who is also responsible for launching T: The New York Times Style Magazine, joined DuJour as Creative Consultant.