SPH Magazines wins contract to publish inflight shopping magazines for DFASS Group
The in-flight magazines, KrisShop and SkyShop, can be found in the seat pockets of Singapore Airlines and SilkAir planes
SINGAPORE – September 1, 2015 — SPH Magazines’ Custom Publishing unit has just launched the latest issues of KrisShop and SkyShop. Published quarterly for the DFASS Group, the world’s largest inflight duty-free specialty retailer, KrisShop and SkyShop can be found in the seat pockets of Singapore Airlines and SilkAir planes respectively.
SPH Magazines clinched the contract to publish the inflight shopping titles following a tender.
Sporting a new design, both glossy catalogues provide customers with a comprehensive and convenient onboard shopping experience. With KrisShop, Singapore Airlines customers can easily shop for a gamut of merchandise, from timepieces to beauty products to Singapore Airlines memorabilia, and often at competitive prices. Complementing the print magazine is the tablet edition of KrisShop, available for download on iTunes and GooglePlay from early September.
In tandem with KrisShop, the KrisShop Mail Order Catalogue is also produced on a quarterly basis to be mailed to Singapore Airlines passengers to update them on the latest promotions and products. SPH Magazines is also responsible for producing SalesTalk, a handy booklet circulated to Singapore Airlines cabin crew to apprise them of the latest inflight products.
Mr Dennis Pua, Managing Director, SPH Magazines, said: “We are very pleased to be working alongside DFASS as their publisher of choice once again. As we already publish SilverKris for Singapore Airlines, having KrisShop and SkyShop on our portfolio enhances the commercial synergies of a holistic product line that advertisers can have access to.”
SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.